I think it is selling fairly well considering it doesn't yet have the same media exposure as Red Bull or Marley's.  I believe sales will pick up with continued exposure. However,  it'll either become popular or not.  I also believe this coming year will be critical for that to occur.  If it doesn't hit high on the scale of popularity, it'll be treated by consumers in a fashion similar to generic brands of soda, the difference being that many won't buy it because it is more expensive than generic sodas.  Then, it'll die a slow death.  

I've sold half of my shares and am bloody from that exchange.  I still own 700,000 and am planning to maintain those no matter what as selling them with the present pps will add to my already serious losses.  If it hits big, then I'll be sitting pretty.  I have no other choice but to hold on.  

It's really hard to know what BW's up to.  Unfortunately, much of what has occurred lately has the APPEARANCE of being shady whether it is or isn't.  Had he presented audited fins, he'd have cleared up all doubt because the numbers would speak the truth.  His unwillingness to present audited fins leaves me doubting his integrity.  I'm not alone in that sentiment.  He'd do a lot for himself and this play to be forthright.  Maybe it's not in him.  I don't really know.