He's trying to set something up that makes money all by itself. He doesn't want to have to work. He's abandoned the website idea and now it's just an artifact. Steve has no management ability so anything that would involve running a company is out of the question. That's why he put so much into Punch TV when JC promised the world. Steve fell for something too good to be true, just like his shareholders. But we thought there was actually a company. Punch TV actually is a company, PNCH is not.

He though Gayle was the ticket. Steve you're going to have to work. Are you a business man or an actor/celebrity? You're a public company to build something not support your habit. Or am I wrong about that?