XSKN as I understand it is the tangible retail point of the CYBK business model. In practical terms that would be going to the wireless store in Atlanta Airport (maybe operated by a Preway merchant), buying a branded phone cover with your favorite artist for $20-30 (XSKN) using your Connect2Family pre-paid card and paying for the phone cover on a CYBK kiosk. CYBK realizes revenue at every stage of that transaction.