If the CEO doesn't play ball the hedgies orchestrate the pump and dump and run the game anyhow.   

It doesn't take much imagination to figure out how computerized trading  and a MM's ability to print counterfeit shares could be used to bring down the price of a low float stock when few if any real shares are being traded.

I know for a fact that it is not always the company doing the manipulating and I don't believe that JBI is participating in this sort of activity.