From Ads. When you load the player for the first time an ad runs.   http://www.vutelevision.com  

Later we will run ads between shows as well. Right now we are limiting the ads to let people see the shows. This is all based on plans from Filmon . We just deliver content and they do all the rest. That includes promoting the network and paying for the entire operations of the network running. We split 50/50 on the ad revenues.

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Here your mid!
FilmOn subsidizes the free offering with pre-roll commercials and mid roll ads where FilmOn controls the space. This provides advertisers in with depth analytics and consumer behavior previously unavailable to broadcasters.