I was unsure when the price started falling from the $9's. But, also, lets look at who put out that devastating blow to them! Our old friend, Goldman Sachs! I am not expecting a great holiday season, but it will be fair. Their new kids stuff is great. And when Warren Buffet came out and said basically , "it will be fine", my confidence grew more. All the rumors about bankruptcy and the company being in trouble are absolutely false. I am long in JCP. Its one of my BOBs (best of breeds). I know I am doing the majority of my holiday shopping at JCP and Kohls. I firmly believe in supporting my stocks. They have quality merchandise, and great employees, and a great executive staff, and their holiday sales are fantastic! No worries! Back to between $10 and $11 soon. : )