yeah, i think it happens once all the things they've been saying will happen are accomplished - especially the name change.  should be a good interview though:

LARRY:  so kevin, your company is a scam and you sell and ship illegal drugs everywhere, is this so you can keep your house out of foreclosure?

KEVIN:  well larry, i'm not sure how to respond to that.  I'm unaware of this company you speak of, I'm just here because I was commanded to by hipple