The Crayola ColorCycle program is a good model for JBII to pursue.  The manufacturers of plastic products become responsible for being green by enabling the collection of their products either at their point of use (schools for Crayola products) or as roth has proposed, the point of sale.

I am hoping that the plastics industry itself becomes involved with enabling these types of solutions.  It is in everybody's best interest.

It is certainly in JBII's best interest.