Well....the flippers....I mean...when this runs the piranhas will still be there.  I think a penny(ish) on the run of web launch if we're lucky.  I think that is in October.  If they make real national headlines then a nickel, but I doubt it.  Either way we wrap this year under a penny IMO.  Once financials start coming in...well....then this could go nuts.  They have a catchy name and could easily catch fire given the right attention.