Portillo's Welcomes Denise Lauer as New CMO to Drive Growth

Portillo's Announces New Chief Marketing Officer

Portillo's, a unique restaurant chain known for its Chicago-style favorites, has recently appointed Denise Lauer as its Chief Marketing Officer (CMO). This strategic move is set to take effect shortly and aims to empower Portillo's marketing efforts as it continues to expand its footprint.

Denise Lauer's Extensive Experience

Bringing over 20 years of experience in marketing and communications, Lauer has a robust background in both the foodservice sector and consumer packaged goods (CPG). Her most recent position was CMO at Marco's Pizza, a thriving pizza franchise with more than 1,200 locations across the United States. Lauer's leadership at Marco's focused on brand development, media strategies, digital marketing, and enhancing customer experiences.

Key Accomplishments at Marco's Pizza

During her tenure at Marco's Pizza, Lauer successfully pushed several initiatives that propelled the company to be a leading pizza chain in a competitive marketplace. Notable achievements include launching a multi-year innovation pipeline and developing the "Marco's More Menu" value initiative, which significantly increased customer visits and sales.

Vision for Portillo's Growth

Michael Osanloo, President and CEO of Portillo's, expressed enthusiasm over Lauer's onboarding: "Denise's remarkable skill set in revitalizing customer engagement and her history of driving sales will be critical for our growth objectives." Lauer's ability to lead high-performing marketing teams aligns perfectly with Portillo's mission of enhancing guest experiences.

Lauer's Personal Connection to the Brand

Having grown up in a restaurant family, Lauer feels a deep-rooted passion for the food industry. She articulated her excitement about joining Portillo's by stating, "As a fan and frequent guest at Portillo's, I'm eager to contribute to the growth of this cherished brand. I am particularly excited about leveraging our digital capabilities to deepen connections with our guests and increase awareness as we venture into new markets."

Company Background: More About Portillo's

Portillo's operates over 95 locations and has evolved from a humble hot dog trailer in Chicago into a beloved restaurant brand known for its mouth-watering menu, including Italian beef sandwiches, Chicago-style hot dogs, char-grilled burgers, and desserts like iconic chocolate cake. Portillo's is dedicated to providing not just food but also a vibrant dining experience that combines dine-in, drive-thru, takeout, and delivery options. The brand aims to expand beyond its current demographic by introducing its unique offerings and experiences across the nation.

Engagement Opportunities with Portillo's

Portillo's invites customers to immerse themselves in its rich culinary offerings while fostering a sense of community. The brand is committed to continuously improving the dining experience and connecting with its customers on a deeper level.

Frequently Asked Questions

What is Portillo's latest Executive appointment?

Portillo's has appointed Denise Lauer as its new Chief Marketing Officer to lead its marketing strategy and growth initiatives.

What experience does Denise Lauer bring?

Lauer brings over two decades of marketing experience, notably as CMO of Marco's Pizza, where she led significant initiatives to enhance brand growth.

How does Lauer plan to contribute to Portillo's?

She aims to leverage her expertise to enhance the digital marketing strategies and deepen customer engagement as Portillo's expands.

What is Portillo's reputation and market presence?

Portillo's is known for its Chicago-style menu offers and operates more than 95 restaurants across 10 states, enjoying a strong loyal customer base.

What are some of Portillo's signature menu items?

Portillo's is famous for its Italian beef sandwiches, Chicago-style hot dogs, char-grilled burgers, and chocolate cake.

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