Porsche's Record U.S. Sales Surge in Early 2025 Reflects Resilience
Porsche Achieves Significant Retail Sales Growth in 2025
In early 2025, Porsche Cars North America, Inc. (PCNA) revealed impressive figures regarding retail deliveries within the United States. They announced that the total number of vehicles sold in the second quarter reached an outstanding 19,812, marking a 4.91 percent increase compared to the first quarter of the same year. This increase contributed to a remarkable 11.4 percent rise in sales during the first half of 2025, in comparison to the same timeframe in 2024, officially marking it as the best half-year performance in PCNA's history.
Leadership Comments on Sales Success
Timo Resch, the President and CEO of PCNA, expressed his thoughts on these positive results. He remarked, "Despite a volatile market, our sales remained strong and interest in our cars continued to grow, in large part because of the outstanding customer experience delivered by our Porsche Centers. Our commitment to choice is driving our success, with a mix of ICE, hybrid and fully electric cars contributing to these results. While there may be uncertainty across many industries at the moment, it's been great to see that the passion amongst customers continues to thrive."
Highlights from 2025 Sales Data
The peak sales performance was led by the Macan model, with 14,563 units sold in the first half of 2025, an increase of 21.32 percent from the previous year. Another significant contributor to this growth was the Panamera, with sales jumping from 1,675 units sold in the same period last year to an impressive 2,620 units in 2025. This highlights the diverse appeal across Porsche's lineup.
Sales of Sports Cars Remain Robust
The demand for Porsche's iconic two-door sports models like the 911 and 718 also showed a healthy appetite in the U.S. market. Year-to-date, sales for these models totaled 9,103 units, reflecting a modest increase of 3.1 percent over the first half of the previous year.
Porsche Certified Pre-Owned Sales on the Rise
In addition to new vehicle sales, Porsche's Approved Certified Pre-Owned (CPO) sales also saw a notable uptick. In the second quarter of 2025 alone, 11,610 certified pre-owned vehicles were sold in the U.S, reflecting a robust growth of 15 percent when compared to the same quarter in 2024. This showcases not only the brand's popularity but also a healthy market for pre-owned Porsche vehicles.
Contact Information for Further Inquiries
For those seeking additional details or information regarding these impressive sales figures, inquiries can be made to:
Frank Wiesmann
Porsche Cars North America, Inc.
404.359.5031
Frank.Wiesmann@porsche.us
Jennifer Bixler
Porsche Cars North America, Inc.
470.827.1201
Jennifer.Bixler@porsche.us
Frequently Asked Questions
What were Porsche's retail sales figures in the first half of 2025?
Porsche reported retail sales of 19,812 vehicles in the U.S. for the second quarter, with an 11.4 percent increase compared to the first half of 2024.
Which model was the best-seller for Porsche in the first half of 2025?
The Macan was the top-selling model, achieving 14,563 units sold, a 21.32 percent increase from the previous year.
What percentage increase did Porsche Certified Pre-Owned sales see?
Porsche's CPO sales rose by 15 percent in the second quarter of 2025 compared to the same quarter in 2024.
How did the sales of Porsche sports cars perform?
Sales of the 911 and 718 models reached 9,103 units in the first half of 2025, reflecting a 3.1 percent increase from the prior year.
Who can be contacted for more information about Porsche's sales?
Inquiries can be directed to Frank Wiesmann or Jennifer Bixler at Porsche Cars North America, with respective contact numbers provided.
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