Pop Secret® Launches Exciting New Ready-to-Eat Popcorn Line
Innovative Snacking with Pop Secret®
The renowned popcorn brand, Pop Secret, is ushering in a new era of snacking with the introduction of its Ready-to-Eat popcorn line. This launch marks a significant milestone for the brand, making its delicious popcorn more accessible than ever. Now, popcorn lovers can find their favorite flavors in convenient, grab-and-go bags.
Expanded Availability of Pop Secret
Pop Secret's Ready-to-Eat popcorn is now available at around 2,300 retail locations across the country. Shoppers can enjoy three delightful flavors: Movie Theater Butter, Homestyle Sea Salt, and Double Cheddar. These flavors are crafted to capture the essence of the traditional popcorn experience while providing the convenience of not needing to use a microwave. Whether at home or on the go, these savory snacks are perfect for any occasion.
Flavor Profiles to Satisfy Taste Buds
Each flavor from Pop Secret offers a distinct experience to satisfy different cravings. Movie Theater Butter delivers that classic, rich buttery flavor that fans adore. In contrast, the Double Cheddar provides a bold and cheesy explosion that melts in your mouth. For those who prefer something a bit lighter, the Homestyle Sea Salt option boasts a fresh taste with just the right amount of butter and a hint of sea salt, echoing a home-cooked vibe straight from the kitchen.
Introducing the Butter Meter
Alongside the Ready-to-Eat line, Pop Secret is excited to unveil its innovative Butter Meter. This feature appears on the packaging of all core microwave butter varieties. The Butter Meter guides consumers to discover their ideal level of buttery deliciousness, ranging from the Homestyle option to the indulgent Double Butter. With this new addition, shoppers can easily make choices that suit their personal tastes.
Enhancing the Consumer Experience
Megan Osowski, the Vice President of Marketing at Our Home, expressed enthusiasm for the new product line: "The launch of Pop Secret's Ready-to-Eat popcorn and the Butter Meter reinforces our dedication to fulfilling snacking needs with both convenience and quality. Our brand stands for iconic flavors offered at unbeatable value, and we look forward to sharing more delightful surprises throughout the year."
Availability and Forecast for the Future
The Ready-to-Eat bags of Pop Secret can now be found on the shelves of popular retailers, including Kroger, Five Below, Big Y, and Spartan Nash. Additionally, Movie Theater Butter will be available in a larger 14 oz club-size bag at Sam's Club locations starting in September. The rollout of these products is expected to further enhance Pop Secret's presence in the competitive snacking industry.
About Our Home
Our Home is recognized as a leading independent platform for better-for-you snacks, offering a variety of delicious options that cater to diverse cravings. The company is committed to producing nourishing snacks with a familiar charm that appeals to various occasions. Their impressive portfolio includes well-known brands such as Pop Secret, Popchips, Good Health, and more.
Media Inquiries
For media inquiries, please contact Jillian Kwasizur at 949-375-3820. For more information about Our Home, please visit www.our-home.com.
Frequently Asked Questions
What flavors are available in Pop Secret's Ready-to-Eat line?
The Ready-to-Eat line features Movie Theater Butter, Homestyle Sea Salt, and Double Cheddar flavors.
Where can I find Pop Secret Ready-to-Eat popcorn?
These products are available at various retailers including Kroger, Five Below, Big Y, and Spartan Nash.
What is the Butter Meter?
Pop Secret's Butter Meter is a guide on the packaging that helps consumers find their preferred buttery flavor level.
Is Pop Secret introducing any new packaging?
Yes, the new packaging includes the Butter Meter to enhance the shopping experience for popcorn lovers.
Who is behind the Pop Secret brand?
Pop Secret is a part of the Our Home snack platform, which is dedicated to providing better-for-you snacks and is committed to quality and value.
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