Polar Premium Beer Launches with Unique American Flair

Polar Premium Beer Makes Its Debut in the U.S.

Empresas Polar, the celebrated Venezuelan food and beverage company known for its rich history and commitment to quality, is thrilled to introduce its latest creation, Polar Premium Beer, to the American market. Brewed in Florida, this new beer promises to delight taste buds with its unique flavor and exceptional quality.

A Craftsmanship Rooted in Tradition

Expertise Behind the Brew

Polar Premium Beer is the result of the master brewers at Empresas Polar, a company with over 83 years of brewing experience. The beer is carefully crafted using premium North American ingredients, such as Canadian malted barley and hops sourced from the famous Yakima Valley in Washington. This attention to detail ensures that each sip delivers a perfectly balanced taste, boasting a 6% ABV along with 24 bitterness units, which presents a delightful malty flavor with herbal undertones complemented by fresh hop flower notes.

Embracing the American Market

Maria Alexandra Mendoza, marketing director for Empresas Polar's International Business Division, expressed her excitement about this launch. "We started our journey as a brewery in 1941 in Venezuela, and brewing is a core part of who we are. It's a source of immense pride to bring Polar Premium Beer to the U.S., where consumers are eager for quality and new tasting experiences. We believe our beer offers precisely that with its robust and elegant character," she said.

Polar Premium Beer: A New Experience for U.S. Consumers

Featuring a striking golden hue and a thick, dense white foam, Polar Premium Beer is set to be a compelling contender in the highly competitive U.S. beer market. Its initial availability includes targeted states such as North Carolina, New York, Washington, D.C., Texas, and Florida, providing access for beer enthusiasts across various regions. In South Florida, Polar Premium Beer can be found in select supermarkets, as well as specialty liquor stores, ensuring that fans of quality brews can enjoy this new offering.

Launching at a Premier Event

The excitement surrounding Polar Premium Beer’s launch reached new heights during a high-profile event known as the "Clash of Giants" at LoanDepot Park, where a roaring crowd of over 70,000 baseball fans gathered. Mendoza highlighted the significance of this event, saying, "Sports have always been integral to Empresas Polar, making it the perfect platform to unveil Polar Premium Beer, uniting both sports and beer enthusiasts alike."

Empresas Polar's Continued Expansion

The introduction of Polar Premium Beer marks a pivotal step in Empresas Polar's efforts to solidify its place within the North American market. With over 35 years of experience in the U.S. with the Polar Pilsen brand, this new product represents not just a new beverage but rather a considerable commitment to innovation and quality. Consumers can look forward to enjoying a beer that captures the essence of what Empresas Polar stands for.

Frequently Asked Questions

What is Polar Premium Beer?

Polar Premium Beer is a new craft beer launched by Empresas Polar, emphasizing high quality with a unique blend of flavors.

Where is Polar Premium Beer brewed?

It is brewed in Florida using top-quality North American ingredients, including malted barley from Canada and hops from Yakima Valley.

What makes Polar Premium Beer unique?

Its perfect balance of 6% ABV and 24 bitterness units delivers a malty and herbal profile with fresh hop notes, making it distinct in flavor.

In which states can I buy Polar Premium Beer?

Initially, it will be available in North Carolina, New York, Washington, D.C., Texas, and Florida.

What was the launch event for Polar Premium Beer?

The launch took place at the "Clash of Giants" event at LoanDepot Park, attended by over 70,000 fans, aligning beer with sports culture.

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