PJM Announces Deena O'Brien as New Communications Leader
PJM Welcomes Deena O'Brien as Senior Director of Communications
PJM Interconnection is thrilled to announce the appointment of Deena O'Brien as the new Senior Director of Corporate Communications. O'Brien will play a crucial role in managing both external and internal communications, overseeing creative services, and enhancing PJM's online presence. In addition, she will be responsible for coordinating service delivery for various conferences and meetings.
Experience and Expertise
O'Brien brings a wealth of experience from her previous roles in the energy and technology sectors, with a notable ability to communicate with diverse stakeholders effectively. Nora Swimm, the Senior Vice President of Corporate Client Services at PJM, expressed confidence in O'Brien's capabilities, stating, "Deena brings deep experience in the energy, technology, and regulatory sectors with a proven record of communicating effectively with stakeholders and the public. She will provide invaluable assistance to PJM and its members through her expertise in communication strategies for Fortune 100 companies."
Career Highlights
Prior to her new role at PJM, O'Brien served as the director of corporate communications for Johnson & Johnson. Here, she led high-stakes communication initiatives that advanced the company's reputation while navigating regulatory hurdles. Her expertise also includes a position as director of corporate communications at W.L. Gore & Associates, where she managed external communications and focused on establishing relationships with consumers and government officials.
Significant Contributions in Corporate Communications
O'Brien's robust background includes extensive work with Exelon, where she contributed to corporate communications for high-profile projects such as the Conowingo Hydroelectric Generating Station and Three Mile Island Nuclear Generating Station. This experience equips her with a rich understanding of the nuanced communication strategies essential in the energy sector.
Educational Background
O'Brien holds a bachelor's degree in communications and public relations from Capella University. Her strong academic background complements her professional achievements, making her an excellent addition to PJM's leadership team.
About PJM Interconnection
PJM Interconnection, established in 1927, is committed to ensuring the reliability of the high-voltage electric power system, serving millions in multiple states. With a sprawling network of 88,333 miles of transmission lines, PJM not only manages the electricity market but also plans regional transmission improvements that enhance grid reliability and relieve congestion. The operational efforts of PJM are considerable, resulting in annual savings of $3.2 billion to $4 billion for consumers.
Frequently Asked Questions
Who is Deena O'Brien?
Deena O'Brien is the newly appointed Senior Director of Corporate Communications at PJM Interconnection.
What are Deena O'Brien's responsibilities at PJM?
She will manage external and internal communications, oversee creative services, and enhance online presence among other duties.
What experience does Deena O'Brien bring to PJM?
O'Brien has extensive experience in corporate communications, including leadership roles at Johnson & Johnson and W.L. Gore & Associates.
What is PJM Interconnection?
PJM is a regional transmission organization that coordinates the movement of wholesale electricity in 13 states and the District of Columbia.
How does PJM benefit consumers?
PJM's operations produce annual savings of approximately $3.2 billion to $4 billion for consumers through efficient electricity market management.
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