PickleJar Partners with Thompson Square for Fan Engagement
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PickleJar Forms Strategic Partnership with Thompson Square
GRAMMY-nominated duo and PickleJar to launch one-year integrated digital and experiential campaign to supercharge fan engagement.
PickleJar Entertainment Group, Inc. (OTC: PKLE), a prominent music and entertainment software company based in Texas, has officially announced a promotional partnership with the GRAMMY-nominated duo, Thompson Square. This collaboration marks the beginning of a one-year integrated digital and experiential campaign aimed at creating a more engaging concert-going experience for fans during their 2024 and 2025 tours.
Set to commence in September 2024, the partnership will implement a direct-to-fan program as part of the "Get on the Bus with Thompson Square" campaign. This initiative seeks to boost the visibility of the artists in new markets, while simultaneously engaging both historical and new fans.
Through this partnership, PickleJar and Thompson Square are set to work collaboratively to promote the upcoming Roots Tour to a combined audience of two million fans. The campaign will feature exclusive artist content, regular contest giveaways, and select VIP experiences for fans that participate. Marketing efforts will leverage multiple platforms, including PickleJar's app, active social media engagement, the nationally syndicated radio show "PickleJar Up All Night," and unique fan activations. These activations will include a specially designed wrap for the artists’ tour bus featuring “Enter to Win” QR codes, allowing fans to add their images throughout the promotional period—an innovative first in the music industry.
Kristian Barowsky, President of PickleJar, highlighted the intimacy of the partnership, stating, “At the very core of our business is to aggregate and accelerate the Artists’ direct relationship with their Fans. Now, we have unified the fan experience, enabling them to stay connected even after a show concludes, while Artists can truly own their Fans.” The partnership will also include the creation of custom designs for Thompson Square's digital assets and limited-time merchandise.
Keifer Thompson, of Thompson Square, expressed his enthusiasm for the collaboration, stating, “We are so excited to be working with PickleJar to bring our fans a once-in-a-lifetime experience. We want our fans to feel like they are on tour with us, offering them a glimpse of life on the bus. We aim to give back to our fans who have supported us throughout the years, with exclusive music, a guitar giveaway, and many more surprises that make this promotion truly unique.”
Fans will have the opportunity to win various promotional items, including a custom-made guitar used by Thompson during their tour. Additional details for fans will be shared in September 2024 via Thompson Square and PickleJar's social media channels, as well as through various media outlets.
About PickleJar Entertainment Group
PickleJar harnesses the power of shared entertainment experiences through a comprehensive suite of software and services designed to inspire creativity and elevate lives. Developed for a new era of social commerce, the company is committed to enhancing tools that unify fan engagement with emerging artists, mid-sized venues, and major global brands. By integrating secure payment technology, data intelligence, and content distribution, PickleJar offers innovative promotion programs for artists, venue-managed services, and a diverse array of mobile applications, creating a holistic view of how fans and patrons interact with the music and moments that matter most.
For more information, please visit www.picklejar.com.
Contact:
Anna Benson
8326188158
anna@picklejar.com
Frequently Asked Questions
1. What is the main objective of the partnership between PickleJar and Thompson Square?
The goal is to enhance fan engagement through a series of digital and experiential campaigns during their upcoming tours, leveraging technology to create a more intimate concert-going experience.
2. What unique feature will be introduced during the "Get on the Bus with Thompson Square" campaign?
A first-of-its-kind feature includes custom-designed wraps for the artist’s tour bus, featuring QR codes that allow fans to add their pictures for a personal touch throughout the promotion.
3. How will the partnership benefit fans of Thompson Square?
Fans can expect exclusive content, contest giveaways, and VIP experiences. The program is designed to foster a deeper relationship between the artists and their audience.
4. What promotional products can fans win?
Fans will have the chance to win various items, including a custom-made guitar that was used by Thompson during the tour, along with other exclusive merchandise.
5. Where can fans find more information about the campaign and upcoming events?
Additional details will be announced through Thompson Square and PickleJar's social media platforms, with further updates expected in September 2024.
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