Personify Launches Revamped WildApricot.com for Growth

Exciting New Features on WildApricot.com
Personify, Inc. has unveiled a fresh redesign for WildApricot.com, aiming to elevate the experience for member organizations, including small associations and nonprofits. This enhanced platform focuses on accessibility and efficiency, allowing users to navigate more smoothly and find essential resources tailored to their needs.
A User-Centric Approach to Redesign
According to Erin Sullivan, Vice President of Marketing at Personify, the redesign was a direct response to feedback from WildApricot users. The new website embodies a modern design, streamlining the way visitors access information. Users can now expect a simplified trial process along with enriched educational resources, all designed to match the expectations of modern association and nonprofit professionals.
What’s New and Improved
The redesigned site features several enhancements that cater to users effectively:
- A sleek and modern interface that instills confidence in users.
- Intuitive navigation that significantly reduces the time spent searching for information.
- Calls to action tailored to the user’s journey, whether they’re just exploring or ready to engage.
- Authentic product visuals that provide clear expectations.
- A charming new mascot named Sunny, who guides users through their experience on the site.
Educational Resources for Better Growth
The revamp emphasizes educational support, ensuring that both new and seasoned users can find necessary tools easily. This support includes:
- A complimentary 60-day trial paired with personalized coaching to tailor the user experience.
- A comprehensive Help Center featuring over 900 tutorials and how-to guides.
- An extensive education hub filled with insightful blog posts, webinars, and practical tips.
- Live boot camps designed for step-by-step onboarding and setup assistance.
These resources aim to eliminate uncertainty, boost user confidence, and cultivate value from the very first visit.
Growing Communities Effectively
With more than 15,000 organizations already leveraging WildApricot, Personify's redesign serves to honor its legacy while empowering the next generation of users. As Sullivan stated, the focus is on making it easier for the next 15,000 organizations to get started.
Meet Sunny and Explore the New Website
Visitors are encouraged to explore the revamped site at WildApricot.com. Users can engage with Sunny and discover the robust tools that have gained the trust of numerous organizations.
About Personify and WildApricot
Personify collaborates with a variety of organizations, including associations, YMCAs, and mission-driven groups, fostering a platform that connects people and ideas. The technology provided enables clients to enhance their revenue streams, increase engagement, and realize long-term success.
WildApricot stands out as a leading membership management software, specifically designed for small associations and nonprofits. Its user-friendly tools for managing memberships, events, and websites enable organizations to thrive and strengthen their community ties.
Frequently Asked Questions
What prompted the redesign of WildApricot.com?
The redesign was initiated based on user feedback aiming to enhance navigation and provide more relevant resources for organizations.
What are the key features of the new WildApricot website?
The updated site features improved navigation, a clean design, tailored calls to action, product visuals, and a new mascot, Sunny.
How does the trial process work for new users?
New users can sign up for a 60-day free trial that includes personalized coaching for a better onboarding experience.
What educational resources does WildApricot offer?
Users have access to over 900 tutorials, an education hub with blog posts and webinars, as well as live boot camps.
How has WildApricot impacted organizations?
More than 15,000 organizations utilize WildApricot for effective membership and community management, streamlining operations and fostering growth.
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