Paramount Australia and Magnite Join Forces for Smart Advertising
Paramount Australia Teams Up with Magnite
In an exciting development in the Australian advertising landscape, Paramount Australia has partnered with Magnite, a leading independent sell-side advertising company, to provide programmatic access to its Paramount+ premium streaming TV inventory. This partnership opens new doors for advertisers, offering them a unique chance to connect with highly engaged audiences through a transparent and efficient advertising process.
Transforming Streaming Advertising
With the introduction of its ad-supported tier, Paramount+ aims to tap into the vast potential of digital advertising. This new partnership with Magnite will leverage cutting-edge technology to facilitate a seamless connection between advertisers and viewers. By working together, both companies are setting the stage for a modern advertising ecosystem, enriching the streaming experience for all involved.
Innovative Solutions for Advertisers
Paramount's commitment to providing innovative advertising solutions is evident. Milan Blazevic, the Head of Programmatic at Paramount Australia, highlighted that this collaboration will enhance how advertisers reach their target audiences. The partnership is designed to give advertisers greater flexibility and efficiency, making it easier for them to navigate the evolving digital landscape.
The Power of Technology
Magnite's advanced technology solutions promise to revolutionize streaming TV. According to Yael Milbank, Managing Director of Magnite in Australia and New Zealand, this partnership offers brands a first-mover advantage in accessing one of Australia’s most compelling streaming platforms. With programmatic connected TV gaining traction, advertisers can expect smarter automation, improved targeting, and data-driven strategies that drive better campaign performance.
About Magnite
Magnite stands out as the world’s largest independent sell-side advertising company, known for helping publishers monetize their content across various screens and formats, including CTV, online video, and display. Their platform is trusted by top-tier agencies and brands, facilitating billions of advertising transactions each month. Magnite operates globally, with offices in key cities across North America, Europe, Latin America, and Asia-Pacific, including locations in bustling cities like New York and Sydney.
About Paramount Australia
A major player in the media and entertainment industry, Paramount Australia crafts rich content and engaging experiences for viewers around the world. Its diverse portfolio encompasses renowned brands such as Network 10, Paramount+, Paramount Pictures, Nickelodeon, and MTV, ensuring that there is something for everyone.
Media Contacts
Magnite:
Einsteinz Communications
Carlotta Vittori
Email: carlotta@einsteinz.com.au
Phone: +61 449 207 228
Paramount Australia:
Bronwyn Fardon
Email: bfardon@networkten.com.au
Frequently Asked Questions
What is the partnership between Paramount Australia and Magnite?
The partnership aims to unlock programmatic access to Paramount+’s premium streaming inventory in Australia, enhancing advertising opportunities.
How will this partnership benefit advertisers?
Advertisers will gain greater flexibility and efficiency in their media buying strategies, allowing for more effective audience targeting.
What technology will be used in this partnership?
Magnite’s advanced technology, including the SpringServe video platform, will streamline advertiser access to Paramount+’s ad inventory.
Why is this partnership significant for streaming in Australia?
It marks a significant evolution in programmatic advertising within the streaming space, providing new insights and capabilities for brands.
Who are the key contacts for media inquiries?
Key media contacts include Carlotta Vittori from Magnite and Bronwyn Fardon from Paramount Australia, both reachable via email.
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