Pandora's Strategic Move: Share Buyback Initiative Details

Pandora's Strategic Share Buyback Program
Pandora, the renowned global jewelry brand, has embarked on an ambitious share buyback initiative, signifying its ongoing commitment to enhance shareholder value and tighten control over its capital structure. This strategic decision aligns with the company's broader goals, focusing on reducing share capital while also managing obligations associated with incentive programs for employees.
Understanding the Share Buyback Plan
The buyback program announced by Pandora indicates plans to repurchase shares worth up to DKK 4.0 billion. Commencing on February 6, 2025, and scheduled for completion by January 30, 2026, this initiative aims at stabilizing the company's share price.
The first phase involves an allocation of DKK 1.3 billion, and reports show that the initial transactions began on February 6, 2025. To oversee this process, Pandora has entrusted Nordea with the management of the first tranche, ensuring comprehensive support and guidance.
Recent Transactions Under the Buyback Program
As of March 31, 2025, the most recent transactions have seen Pandora repurchasing a significant number of shares. Here's how the transactions unfolded during the early days of the program:
- On March 31, 2025, Pandora acquired 16,524 shares at an average price of DKK 1,051.28, contributing a total transaction value of DKK 17,371,373.
- Following this, on April 1, 2025, the company bought 11,500 shares for an average of DKK 1,067.05, amounting to DKK 12,271,072.
- On April 2, 2025, further purchases included 14,500 shares at DKK 1,051.29, totaling DKK 15,243,735.
- The buying spree continued on April 3 and April 4, with transactions reflecting a solid commitment to the buyback program.
By the conclusion of the initial transactions phase, the total number of shares repurchased under this program reached an impressive 681,757, amounting to nearly DKK 792.9 million.
Pandora's Ownership and Future Outlook
With the shares acquired from this buyback initiative, Pandora now retains a total of 3,964,107 treasury shares, which constitute about 4.8% of the company's issued share capital. This move not only reflects a robust financial strategy but also positions Pandora to better manage its equity and maintain market confidence.
Furthermore, adhering to Regulation (EU) No 596/2014, all the buyback transactions are detailed comprehensively in the documentation accompanying this announcement. Transparency is key, and Pandora aims to keep all stakeholders informed regarding these developments.
About Pandora
Pandora stands as the world's largest jewelry brand, dedicated to crafting and designing accessible luxury jewelry. Each piece is a testament to individual expression, allowing customers to share their unique stories through beautiful adornments. With a presence in over 100 countries and more than 6,800 points of sale, including over 2,700 concept stores, Pandora continues to reach customers globally.
Headquartered in Copenhagen, Denmark, Pandora operates with a commitment to sustainability, employing around 37,000 people and exclusively using recycled silver and gold for its jewelry. The company recently reported a revenue of DKK 31.7 billion (EUR 4.2 billion), underscoring its strong market position.
Contacting Pandora
For inquiries, interested parties can reach out to:
Investor Relations
Bilal Aziz
VP, Investor Relations & Treasury
+45 3137 9486
biazi@pandora.net
Corporate Communications
Johan Melchior
VP, Media Relations & Public Affairs
+45 4060 1415
jome@pandora.net
ADAM FUGLSANG
Director, Investor Relations
+45 6167 7425
adfug@pandora.net
Frequently Asked Questions
What is Pandora's share buyback program?
Pandora's share buyback program is aimed at repurchasing shares to reduce the company's capital and meet obligations from incentive programs.
Who manages the share buyback program?
Pandora has appointed Nordea to oversee and manage the execution of the share buyback transactions.
How many shares does Pandora aim to repurchase?
The total amount earmarked for repurchase is up to DKK 4.0 billion, with a significant portion allotted for initial transactions.
What is the impact of the buyback on shareholders?
This initiative is expected to enhance shareholder value by stabilizing share prices and reducing the number of outstanding shares.
How many treasury shares does Pandora currently hold?
Pandora currently owns 3,964,107 treasury shares, amounting to about 4.8% of its total share capital.
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