OUTFRONT Media's Earth Month Initiative with Farmlink and PureWow
OUTFRONT Media’s Commitment to Earth Month Initiatives
OUTFRONT Media Inc. (NYSE: OUT) is celebrating Earth Month with a series of impactful campaigns designed to raise environmental awareness and promote sustainability. As one of the leading out-of-home (OOH) media companies in the United States, OUTFRONT Media is taking significant steps through partnerships, aimed at inspiring audiences nationwide.
Collaborations for a Greener Tomorrow
This April, OUTFRONT Media has teamed up with The Farmlink Project to launch a nationwide campaign focused on combating food insecurity. The initiative aims to encourage communities to engage in meaningful action to help others, and runs through the end of the month. The campaign features the powerful message: "Feed people, not landfills. $1 delivers 17 lbs of food," aimed at educating the public about the dire circumstances of food waste.
Raising Awareness Through Creative Campaigns
Kate Nelson, Head of Brand at The Farmlink Project, emphasized the importance of this partnership, stating, "OUTFRONT’s collaboration has been essential in amplifying our mission to address food waste and improve access to food across the country. Currently, around one-third of food produced in the U.S. ends up in landfills, contributing heavily to greenhouse gas emissions. Earth Month provides the perfect opportunity to unite our efforts and shine a light on this critical issue."
Moments by OUTFRONT: Innovating Community Engagement
In addition to the Farmlink campaign, OUTFRONT’s own content platform, Moments by OUTFRONT, also recognizes Earth Month through engaging content designed to captivate commuters. The campaign collaborates with PureWow to encourage sustainable living by featuring a DIY bird feeder project for children. This initiative underscores the importance of education and creativity in fostering environmental stewardship, all while reaching millions of daily commuters.
Making Sustainability Accessible
OUTFRONT’s Vice President of Marketing, Liz Rave, remarked, "We prioritize contextual campaigns that raise awareness of pressing issues. Earth Month is a timely opportunity for us to deepen our relationships with Farmlink and PureWow through actionable initiatives. Our commitment to inspire audiences using our extensive media reach remains a fundamental goal."
OUTFRONT’s Role in the Advertising Landscape
OUTFRONT Media leverages state-of-the-art technology, strategic location choices, and creative messaging to connect brands with consumers outside their homes. With a diverse portfolio of transit and billboard assets across the nation, they aim to revolutionize how advertisers engage with audiences on the go. Their commitment to impactful messaging and creative collaborations reaffirms their role as a leader in the advertising industry.
About OUTFRONT Media Inc.
With a mission to change how advertisers connect with consumers, OUTFRONT Media operates one of the largest and most varied sets of billboard and transit assets in the United States. Their focus on technology ensures that the company continually evolves to meet the demands of modern advertising.
Contacting OUTFRONT Media
For additional inquiries:
Matt Biscuiti
The Lippin Group
212-986-7080
Courtney Richards
OUTFRONT Media
646-876-9404
Stephan Bisson
OUTFRONT Media
212-297-6573
Frequently Asked Questions
What is the focus of OUTFRONT Media's Earth Month campaigns?
OUTFRONT Media's Earth Month campaigns are focused on raising awareness about food insecurity and promoting sustainability through creative partnerships.
Who are OUTFRONT Media's partners for the campaigns?
OUTFRONT has partnered with The Farmlink Project and PureWow for their Earth Month initiatives.
What message is being promoted through the Farmlink project campaign?
The campaign conveys the message: "Feed people, not landfills. $1 delivers 17 lbs of food."
How does Moments by OUTFRONT contribute to Earth Month?
Moments by OUTFRONT features engaging content such as a DIY bird feeder project to encourage sustainable practices among families.
What is OUTFRONT Media known for?
OUTFRONT Media is recognized for its large-scale advertising solutions comprising diverse billboard and transit media assets across the United States.
About The Author
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