OMD Secures Top Spot in Global Media Agency Rankings
OMD Ranks First in Global Media Agency Performance
Omnicom Media Group Agency OMD has once again proven its prowess in the global media landscape. According to a recent report, OMD has emerged as the number one global media agency, a title it has held for an impressive seven times since the report's inception. This recognition is for its outstanding performance in annual billings, solidifying OMD's position as a leader in the industry.
Remarkable Revenue Milestone
The latest Global & Regional Billings Rankings & Market Shares report showcases OMD's phenomenal worldwide billings, reaching approximately $26.3 billion. This significant figure places OMD ahead of its closest competitor by a substantial $1.7 billion. Furthermore, OMD achieved a remarkable year-on-year growth rate of 8.6%, which stands out as the highest growth rate among the five largest agency networks. This impressive performance included a net billings increase of around $2.1 billion this past year.
Strategic Insights from Leadership
OMD's CEO, George Manas, shared insights regarding the agency's recent successes. He remarked that the results reflect OMD's continuous evolution, enhancing the essential role the agency plays in supporting client ambitions. By adopting the Agency as a Platform model, OMD has transformed its service offerings, evolving from a mere service provider to a vital media partner and marketing collaborator. This repositioning allows OMD to co-create innovative solutions that not only foster growth today but also secure a lasting competitive edge for its clients.
Regional Dominance and Expansion
On a regional scale, OMD has maintained its #1 ranking in the EMEA region with billings of approximately $10.5 billion, marking an 8.9% increase year-on-year. Additionally, in North America, the agency reported billings of $11 billion with an 8.1% growth rate. OMD's success is not limited to regional markets; it leads charts in several countries, from Australia to Canada, Denmark, Hong Kong, New Zealand, and the United States.
Recognition for Excellence
Furthermore, the COMvergence ranking is one among many accolades OMD has received in the current year. OMD recently earned its third title as Media Network of the Year at the prestigious Cannes Lions, achieved over four years, coupled with a sustained streak of new business wins that includes high-profile clients such as Gap Inc., Michelin, Turkish Airlines, AliExpress, and MSC Cruises.
About OMD
As part of the Omnicom Media Group, OMD stands as the largest media network globally, employing more than 12,000 professionals across over 100 countries. At OMD, the mission is clear: We Create What's Next. The agency focuses on delivering transformative media solutions designed to drive growth, foster meaningful connections, and redefine possibilities for clients. OMD has been recognized as the best-performing global media network overall by RECMA and has been named Media Network of the Year at the 2025 Cannes Festival of Media. With its innovative, creative, and culturally relevant approach, OMD empowers brands to impact the future uniquely.
Frequently Asked Questions
What is the recent achievement of OMD in the media landscape?
OMD has been ranked as the number one global media agency for its billings and net growth, marking its seventh time at the top of the rankings.
How much did OMD bill globally?
The agency reported worldwide billings of approximately $26.3 billion, outperforming its nearest competitor by $1.7 billion.
What growth rate did OMD achieve?
OMD achieved an 8.6% year-on-year growth rate, which is the highest among the five largest agency networks.
Who is OMD's CEO, and what did he say about the agency's success?
George Manas is the CEO of OMD. He emphasized the agency's transformation into a vital media partner, focusing on co-creating solutions for clients.
What recognition has OMD received this year?
OMD has earned the title of Media Network of the Year at the 2025 Cannes Lions and has secured several new business wins with high-profile clients.
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