Oak View Group Takes the Lead as Key Hospitality Partner
Oak View Group's Exciting New Role
Oak View Group (OVG) has been officially selected as the exclusive hospitality partner for the Lucas Museum of Narrative Art, a significant new cultural institute founded by George Lucas and Mellody Hobson, slated to debut in the near future.
Enhancing Visitor Experiences
With a strong commitment to exceptional service, OVG will manage the comprehensive food and beverage operations throughout the museum's expansive 11-acre campus. This campus, designed to inspire creativity and learning, will feature a delightful café open all day and a signature restaurant that aims to become a sought-after destination for dining within the city. OVG will also handle the hospitality needs for private events held at this vibrant venue, ensuring that every occasion is memorable.
Expertise in Premium Hospitality
By leveraging their extensive experience in the premium hospitality sector, OVG is well-equipped to enhance the museum's guest experience through innovative dining options and event offerings. The responsibility for this endeavor will be led by Rhubarb Hospitality Collection, a luxury hospitality subsidiary of OVG, based in London. Rhubarb is recognized globally, with a diverse roster of clientele including acclaimed performance art centers and prestigious restaurants.
Visionary Leadership
Tim Leiweke, Chairman and CEO of Oak View Group, expressed his enthusiasm about the partnership, noting, "We are thrilled to participate in this groundbreaking cultural venue. Our goal is to create an innovative hospitality program that aligns with the deep stories and narratives the Lucas Museum will convey through its exhibits." He emphasized that it's not solely about food and drink but about crafting experiences that truly resonate with visitors.
About the Lucas Museum of Narrative Art
The Lucas Museum of Narrative Art aims to explore the profound impact of storytelling through visual art and mediums. Spanning 300,000 square feet, the museum is designed by Ma Yansong of MAD Architects, and features diverse spaces including lush gardens, galleries, state-of-the-art theaters, and unique learning environments. The architecture and landscape design will reflect a commitment to engaging the community while showcasing the evolution of narrative art across cultures and time periods.
About Oak View Group
Founded by Tim Leiweke and Irving Azoff in 2015, Oak View Group stands at the forefront of the live experience industry, specializing in venue development and management. With a mission to elevate the visitor experience across a variety of venues worldwide, OVG produces innovative solutions that cater to arenas, stadiums, and cultural institutions across the globe. Their commitment to excellence and innovation is evident through their extensive project portfolio.
Rhubarb Hospitality Collection
Rhubarb Hospitality Collection is an elite group specializing in luxurious event catering and high-end hospitality management. Their acquisition by Oak View Group has broadened their reach and expertise, further solidifying OVG's capabilities in providing top-notch hospitality experiences.
Frequently Asked Questions
What role will Oak View Group play at the museum?
OVG will oversee all food and beverage services at the museum, including managing a café and restaurant, and running private events.
Who founded the Lucas Museum of Narrative Art?
The museum was founded by filmmaker George Lucas and businesswoman Mellody Hobson.
When is the museum expected to open?
The exact opening date will be announced closer to completion, however, it is planned for the near future.
What is Rhubarb Hospitality Collection's involvement?
Rhubarb Hospitality Collection, a subsidiary of OVG, will lead the hospitality operations, ensuring high-quality service and experiences.
Why is this partnership significant?
This collaboration signifies a commitment to enhancing cultural experiences through premium hospitality, adapting to the needs of visitors in a creative setting.
About The Author
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