Northgate González Market Champions $100,000 Campaign for Relief

Northgate González Market Initiates Match Campaign for Wildfire Aid

Northgate González Market is stepping up to support Latino families who suffered during the recent wildfires through a crucial fundraising initiative branded "Unidos Por Nuestra Comunidad" (Together for Our Community). This community-driven campaign encourages customers across all its stores to round up their purchases to contribute towards relief efforts. The grocery chain is pledging to match donations up to an impressive $100,000, which illustrates its commitment to making a significant impact.

Fundraising Efforts to Aid Affected Families

Starting from mid-January, the campaign will engage customers extensively, urging them to participate in this noble cause. Every contribution made at one of Northgate’s 44 Southern California locations will be matched dollar-for-dollar by the market, enhancing the relief funds available for affected families. This initiative aims not only to raise funds but to cultivate community spirit and support among residents who have faced hardships due to the wildfires.

Collaborations with Local Organizations

In this endeavor, Northgate González Market has teamed up with the Coalition for Humane Immigrant Rights (CHIRLA) and Alma Family Services. These partnerships are vital in ensuring that the support reaches those most in need, particularly lower-income families and undocumented workers who often struggle without access to emergency resources. The insights and assistance from these organizations will help direct aid where it is needed most.

Executive Support and Community Outreach

Co-President Miguel González expressed deep concern for the emotional and physical toll the wildfires have taken on Latino families, stating, "Our mission has always been to stand with our neighbors, and now is the time to come together and help them recover." With a significant number of affected individuals working in low-paying jobs, it's imperative to ensure that they receive the assistance necessary for recovery.

Delivering Immediate Relief

Northgate González Market is not only focusing on fundraising; they have been actively involved in providing immediate relief through donations of hot meals, essential groceries, hygiene kits, and water to local shelters. Their collaboration with Los Angeles County Supervisors reflects a commitment to addressing the immediate needs of those affected by the wildfires.

The Power of Community Support

According to Anabella Bastida from CHIRLA, "Disasters don't discriminate, but those most vulnerable—low-income families and undocumented workers—often struggle the most to access necessities like food, water, and shelter." The efforts of Northgate González Market, alongside its customers and nonprofit partners, are bringing much-needed relief and hope to families severely impacted by the wildfires.

As the campaign progresses, it serves as a testament to the strength of community solidarity and the critical role businesses play in social responsibility. By participating in this matching campaign, local shoppers have the opportunity to make a tangible difference in the lives of their neighbors who are rebuilding after the devastation of wildfires.

Frequently Asked Questions

What is the purpose of the fundraising campaign?

The campaign aims to support Latino families affected by wildfires, encouraging donations through a rounding-up of purchases.

How much is Northgate González Market matching?

Northgate González Market is matching donations dollar-for-dollar up to $100,000.

Which organizations are partnering with Northgate for this campaign?

Northgate is partnering with the Coalition for Humane Immigrant Rights (CHIRLA) and Alma Family Services to ensure aid reaches those in need.

What other support is Northgate providing?

In addition to fundraising, Northgate has donated meals, groceries, and hygiene kits to local shelters for immediate relief efforts.

What impact do wildfires have on the Latino community?

Latino families often face significant challenges in accessing resources and aid, making them particularly vulnerable during disasters.

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