Nexxen Strengthens Data Strategies with Eric Solomon's Leadership
Nexxen Appoints Eric Solomon to Drive Data Strategy
In a significant move for the advertising technology landscape, Nexxen (NASDAQ: NEXN) has welcomed Eric Solomon as its new Senior Vice President for Product – Data. This appointment underscores Nexxen's dedication to a data-driven approach that aims to enhance growth and success for advertisers and media companies alike.
Enhancing the Data Platform
As Solomon steps into his new role, he will spearhead the development and expansion of the Nexxen Data Platform. This platform is pivotal to the company's integrated technology stack, connecting solutions for both demand and supply sides. Nexxen's commitment to ensuring data security and prioritizing privacy is paramount, establishing a foundation for its various data-driven services, including advanced offerings like TV Intelligence and Discovery.
Leveraging AI for Better Insights
The Nexxen Data Platform is designed to utilize artificial intelligence (AI), enhancing its capabilities to refine audience insights and optimize performance metrics effectively. This will not only support advertisers in making informed decisions but also help in measuring outcomes with heightened precision.
Eric Solomon's Background and Experience
Solomon joins Nexxen equipped with a wealth of expertise in product innovation from his extensive tenure in the ad tech sector. Previously, he held the role of Senior Vice President at Criteo, where he led efforts in advancing the company’s demand-side platform (DSP) and supply-side platform (SSP). With more than ten years at Nielsen focusing on product, sales, and marketing leadership, Solomon has a proven track record of transforming product offerings to meet evolving market needs.
Vision for Growth and Innovation
In discussing his new position, Solomon reflected on the role of data in shaping successful marketing strategies. He emphasized Nexxen's commitment to maintaining a leading stance in this crucial aspect of advertising technology. Solomon is particularly excited about contributing to Nexxen’s advanced TV initiatives, noting the rapid evolution of the market and the opportunity to drive impactful changes.
Nexxen's Technology Stack and Market Reach
Nexxen is positioned as a comprehensive solution provider, empowering a diverse range of stakeholders, including advertisers, agencies, and publishers. The company's technology stack includes both a demand-side platform (DSP) and a supply-side platform (SSP), with the Nexxen Data Platform at its core.
With a strong focus on streaming capabilities, Nexxen brings flexibility to its services, ranging from discovery and planning to activation and monetization. These individual components work in harmony to provide success paths tailored to various goals, whether they are broad or niche.
Global Presence and Commitment to Innovation
Operating with a headquarters in Israel and branches in the United States, Canada, Europe, and Asia-Pacific, Nexxen's expansive reach allows it to cater to a global audience. As the company embraces innovation, the emphasis remains on leveraging data to create value for clients in the competitive advertising landscape.
Frequently Asked Questions
What is the role of Eric Solomon at Nexxen?
Eric Solomon is appointed as the Senior Vice President, Product – Data, focusing on advancing Nexxen's data platform strategy.
What is the Nexxen Data Platform?
The Nexxen Data Platform connects demand and supply-side solutions and emphasizes data security and privacy for advertising technology.
How does Nexxen use AI in its offerings?
Nexxen leverages AI to enhance audience insights, optimize performance, and measure advertising outcomes more accurately.
What is Nexxen's market focus?
Nexxen focuses on empowering advertisers, agencies, publishers, and broadcasters while emphasizing advanced TV and data-driven strategies.
Where is Nexxen headquartered?
Nexxen is headquartered in Israel and has offices across the United States, Canada, Europe, and Asia-Pacific.
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