New Era's MLB Campaign With Fernando Tatis Jr. Takes Off
New Era Cap Launches New MLB Campaign Featuring Tatis Jr.
New Era Cap, a globally recognized sports and lifestyle brand and the Official Cap of Major League Baseball (MLB), has unveiled its latest promotional effort, the "Nothing Beats Real" Campaign. This initiative stars the charismatic Fernando Tatis Jr., a rising star of the San Diego Padres. The commercial, which has gained national attention, celebrates the introduction of the iconic silhouetted MLB batter logo on a variety of New Era caps.
Spotlighting the Heart of MLB Fandom
This engaging commercial directed by Dave Meyers brings a fresh and dynamic energy to the forefront of baseball culture. As a Grammy Award-winning director, Meyers is renowned for his vibrant work, capturing authentic moments in music and sports. Tatis Jr. is joined by MLB superfans, who embody the spirit of the game and showcase their love for baseball through the iconic headwear.
An Ambassadorship Built on Passion
Since bursting onto the MLB scene in 2019, Tatis Jr. has electrified audiences not only with his impressive athleticism but also with his infectious personality. He notes, "This Campaign was all about energy, creativity, and having fun—just like the game itself." His enthusiasm resonates with fans, reminding them of the joy inherent in baseball.
A Celebration of New Era's Legacy
New Era partners with MLB to emphasize the brand’s rich history in producing high-quality caps since the 1930s. As the Campaign unfolds, it highlights the versatile offerings within the catalog, featuring cherished styles like the 59FIFTY® Authentic Collection, 9SEVENTY®, and 9FORTY® Player Replica caps. Mark Maidment, Senior VP, Brand at New Era, expressed his excitement, saying, "The passion of fans drives us and encourages our creativity." This reflects New Era's commitment to creating headwear that resonates deeply with enthusiasts.
A Captivating Commercial Experience
The Campaign's commercial captures the heart of MLB fan culture: a vibrant display of energy and authenticity. Tatis Jr. showcases lively dance moves while modeling the latest cap styles, surrounded by a crew of MLB superfans. The commercial is intended to resonate across various platforms, offering fans additional engagement opportunities through unique behind-the-scenes content.
Celebrating MLB Superfans
The collaboration between New Era and avid fans emphasizes the unique stories that surround Major League Baseball. Featuring individuals like Maria Flores of the Los Angeles Dodgers and Nguyen Le, who identifies as the ultimate Houston Astros superfan, the Campaign spotlights the depth of MLB fandom. Nguy?n shared his remarkable journey as a dedicated fan who has consistently engaged with the team, capturing his childhood dream of following the Astros passionately.
Available Across Multiple Platforms
The "Nothing Beats Real" Campaign is set to run throughout the MLB regular season, gaining visibility on major platforms such as ESPN, ABC, FOX, Hulu, Prime Video, and Peacock. The merchandising for this collection, designed to embrace the spirit of every fan, is live now on the New Era website and other retail outlets.
ABOUT NEW ERA CAP: Established in 1920, New Era Cap has made its mark as a premier headwear designer globally. With a legacy spanning over a century, the brand maintains a heavy presence in the sports sector while influencing street and lifestyle culture. Headquartered in Buffalo, New York, New Era continues to evolve, offering innovative products sold in over 125 countries globally. For further details on New Era's offerings, visit their official website.
Frequently Asked Questions
What is the concept behind the "Nothing Beats Real" Campaign?
The campaign aims to celebrate the MLB's fandom by highlighting the experience and passion of fans through a commercial featuring Fernando Tatis Jr.
Who directed the commercial for the New Era Campaign?
The commercial was directed by Dave Meyers, a renowned director known for his dynamic visual storytelling.
How does the Campaign involve MLB superfans?
Several MLB superfans are featured in the commercial, bringing their unique stories and expressing their love for the game alongside Tatis Jr.
What styles of caps are featured in the New Era Campaign?
The cap collection includes the 59FIFTY® Authentic Collection, along with 9SEVENTY® and 9FORTY® styles, showcasing New Era's versatility.
Where can fans purchase the caps from the Campaign?
The caps showcased in the Campaign are available for purchase on New Era's website as well as at major retail locations.
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