MySize's Bold Steps Towards Sustainable Fashion Growth

MySize Takes a Strategic Leap in the Fashion Industry

In a significant move that aligns with the European Union's push for sustainable apparel, MySize has made headway with its acquisition of Percentil. This acquisition not only strengthens MySize's market position but also taps into the evolving circular fashion economy.

Enhanced Market Positioning through Percentil

MySize is now better positioned to thrive in a landscape shaped by new EU legislation that mandates durability, repairability, recyclability, and traceability in the apparel sector. The company's founder, Ronen Luzon, emphasized their commitment to generating long-term value while consistently making operational advancements.

"The EU is redefining the fashion industry's rules, and Percentil will aid brands in adhering to these fresh regulations while opening up novel paths for growth," Luzon remarked.

Q2 and H1 2025 Performance Overview

MySize disclosed key financial metrics for the second quarter and the first half of 2025, showcasing a strategic approach to navigating the market. The firm reported a revenue of $2.0 million for Q2, reflecting a 2% YoY increase, driven primarily by the Percentil acquisition. However, revenue for the first half decreased by 30% to $3.5 million, attributed to challenges with Orgad's sales amidst shifting market dynamics.

• Gross Profit: The corporation reported a gross profit of $1.1 million for Q2, which is a 14% increase year-over-year, whereas gross profit for H1 was recorded at $1.5 million, down by 30% YoY.
• Operating Loss Reduction: Operating losses improved to $586,000 in Q2, marking a substantial 49% improvement compared to the same period in 2024.
• Healthy Cash Position: MySize maintained a solid cash position of $4.28 million as of June 30, 2025, along with $2.90 million in inventory.
• Contribution from Percentil: Since its acquisition in May, Percentil has contributed $180,000 in revenue, with integration milestones achieving faster-than-expected progress.
• Optimization Strategies: MySize's transition to Fulfillment by Amazon (FBA) has effectively lowered logistics costs while enhancing delivery efficiency.

Transformative Impact of Percentil

Percentil plays a pivotal role in the circular fashion economy throughout Europe. The company's platform simplifies compliance with EU regulations that compel brands to manage the full lifecycle of their products, including take-back, recycling, and repair. This shift is not merely a trend; it's a significant industry transformation propelled by both regulation and consumer demand for sustainable practices.

Percentil's capabilities in AI-driven product matching, garment grading, and logistics integration make it an invaluable asset for brands navigating this landscape. Luzon pointed out that while some firms may perceive regulation as a challenge, MySize views it as a competitive edge.

Future Growth and Strategic Focus

Looking forward, MySize is dedicated to capturing long-term marketing opportunities in the European resale sector. The company anticipates an accelerated contribution from Percentil in the latter part of 2025, spurred by partnerships with brands and an increasing demand for regulatory compliance. This proactive approach positions MySize to harness operational synergies and sustainable cash flow moving ahead.

About MySize, Inc.

MySize, Inc. (NASDAQ: MYSZ) specializes in AI-powered fashion technology, offering solutions encompassing sizing, e-commerce, and circular fashion platforms. With subsidiaries like Orgad—a fashion e-commerce venture—and Percentil, MySize empowers retailers to enhance conversion rates and minimize returns while contributing to sustainable commerce. The company’s innovations, including the FirstLook Smart Mirror and Smart Catalog, facilitate personalization for customers in both online and in-store environments.

Investor Relations and Updates

Investors can find critical updates on the Investor Relations section of the MySize website. The company actively engages with stakeholders through social media platforms, including Facebook, LinkedIn, Instagram, and X.

Frequently Asked Questions

What is MySize's latest acquisition?

MySize has acquired Percentil to enhance its presence in the circular fashion economy.

How did MySize perform in Q2 2025?

In Q2 2025, MySize reported a revenue of $2.0 million, up 2% year-over-year.

What is the focus of Percentil?

Percentil focuses on helping brands comply with EU regulations concerning the lifecycle of products in the fashion industry.

What future plans does MySize have?

MySize plans to increase its capabilities and output through the Percentil acquisition and regulatory compliance.

How can investors stay updated on MySize?

Investors can follow updates through the MySize Investor Relations website and their social media channels.

About The Author

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