Moxie Strategies Boosts Team Power and Opens New York Office

Moxie Strategies Expands Team and Opens New York Office

The national firm is set to enhance its expertise and geographic footprint.

Moxie Strategies, a prominent national public affairs and advertising firm, has embarked on an exciting journey of growth. With the remarkable promotions of Jeannine Frisby LaRue and Tommy Meara to Partners, the firm is also establishing a new office in Midtown Manhattan. Alongside this expansion, the addition of New Jersey State President and Executive Vice President of Public Affairs, Megan Cryan, signifies a robust dedication to offering exceptional, data-driven strategies and advertising across the nation.

Moxie Strategies prides itself on being a majority women-, Black-, and LGBTQIA+-owned agency. With profound expertise in diverse sectors including healthcare, energy, higher education, and nonprofit advocacy, Moxie is positioned to deliver impactful strategies that resonate and drive results.

CEO and Founder Maggie Moran expressed enthusiasm about the expansion, stating, "Our aim is to disrupt the traditional agency model, aligning top-tier talent with unmatched outcomes. Adding leaders like Jeannine and Tommy is pivotal in redefining what a contemporary public affairs agency can achieve. Their commitment and expertise will help set new standards in delivering transformative results for our clients."

New Leadership Enhancements at Moxie

The firm welcomes accomplished leaders to its ranks.

Moxie Strategies is thrilled to announce the promotion of Jeannine Frisby LaRue as Partner. With more than 50 years of experience in public affairs and advocacy, Jeannine has a distinguished career characterized by her dedication to equity and work with marginalized communities. Her extensive background includes roles as a former elected official and gaming regulator, where she has garnered recognition from over 50 organizations for her contributions to social justice.

Joining Jeannine is Tommy Meara, who also steps in as Partner, bringing a wealth of experience in communications and public affairs. He excels in labor advocacy and corporate reputation management, driving significant initiatives across multiple industries. Tommy's commitment to workers' rights and his innovative strategies have produced remarkable outcomes, shaping successful campaigns and guiding high-stakes communications for corporations.

Megan Cryan's appointment as New Jersey State President and Executive Vice President of Public Affairs will be critical in advancing Moxie's influence within the state. Her proven track record of leading significant campaigns across various sectors ensures that Moxie will continue to thrive and provide superior services to its clients.

Moxie's Remarkable New Additions

A talented new lineup to drive innovative solutions.

Moxie is also thrilled to announce the recruitment of several industry leaders:

• Sam Berman steps in as Senior Vice President of Campaigns and brings rich experience in managing large-scale initiatives. His background includes influential contributions at national public affairs firms, demonstrating a strong commitment to public impact.
• Katy Zielinski joins as Senior Vice President of Public Affairs with a fresh approach to communications. Her experience in shaping media coverage and working within the New York State Executive Chamber has equipped her with unmatched insights.
• Siming Hsu takes on the role of Principal of Client Engagement, utilizing her data-driven strategies to foster impactful digital campaigns. Her prior experience drove significant engagement for progressive movements.
• Jackie LaBarbera assumes the position of New York Operations Director, ensuring seamless operations while delivering outstanding client experiences.

Strategic New Office Opening in New York

A critical move to bolster Moxie's national influence.

The newly established New York office will serve as a pivotal hub for Moxie Strategies. Under the guidance of Partner Tommy Meara, this expansion opens new avenues to serve diverse clients, enhancing Moxie’s ability to address needs in various sectors like healthcare, infrastructure, and corporate advocacy. This new location emphasizes Moxie's resolve to provide top-tier, results-oriented services and impactful strategies.

About Moxie Strategies

Moxie Strategies is a nationally recognized public affairs and advertising agency, boasting locations in Asbury Park and New York. This full-service agency embodies a commitment to integrating data-driven insights, creativity, and experienced leadership. With an unwavering dedication to diversity, Moxie Strategies aims to redefine the benchmarks of success in the public affairs and advertising sectors. To explore the innovative approaches of Moxie and its newly expanded team, visit moxiestrategies.com.

Frequently Asked Questions

What recent changes have occurred at Moxie Strategies?

Moxie Strategies has expanded its team significantly, promoting Jeannine Frisby LaRue and Tommy Meara to Partners and welcoming Megan Cryan as New Jersey State President.

Why did Moxie Strategies open a new office in New York?

The New York office is part of Moxie’s strategy to enhance its national presence and deliver greater client service across diverse industries.

What sectors does Moxie Strategies specialize in?

Moxie specializes in various sectors, including healthcare, energy, higher education, and corporate advocacy, offering data-driven and impactful strategies.

Who are the key figures in Moxie's expansion?

Key figures in this expansion include Jeannine Frisby LaRue, Tommy Meara, and Megan Cryan, who bring extensive experience and leadership to the firm.

How does Moxie Strategies define its commitment to diversity?

Moxie Strategies is dedicated to being a majority women-, Black-, and LGBTQIA+-owned agency, emphasizing diverse leadership and expertise in its operations.

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