Moroccanoil Expands Product Line at Ulta Beauty Nationwide

Moroccanoil Expands Product Line at Ulta Beauty Nationwide

Moroccanoil is thrilled to announce an exciting partnership with Ulta Beauty, the premier beauty retailer in the nation. This significant expansion reaffirms Moroccanoil's commitment to delivering high-quality beauty products to a wider audience while honoring its legacy rooted in the salon community.

Launching at Ulta Beauty

Starting soon, Moroccanoil will introduce its comprehensive assortment of haircare, body care, and fine fragrances in selected Ulta Beauty stores across the country. Customers will be able to access beloved bestsellers, ensuring beauty enthusiasts can enjoy the luxurious essence of Moroccanoil in their local stores.

Innovative Products Inspired by Tradition

As the leader in argan oil-infused beauty products, Moroccanoil's Mediterranean-inspired range promises to captivate beauty lovers with its effectiveness and elegance. This collaboration represents a powerful stride for Moroccanoil, as they seek not just to expand, but to ensure that their stylist-first philosophy reaches more fans than ever before. Carmen Tal, one of the co-founders of Moroccanoil, expressed her excitement about the partnership. She stated, "Ulta Beauty shares our beliefs in innovation and inclusivity, making them an ideal partner for our growth. We’re looking forward to connecting with beauty enthusiasts and furthering our legacy."

Supporting Beauty Professionals

Moroccanoil’s role within the vast Ulta Beauty network opens up unique opportunities to collaborate with over 7,000 professional stylists. By providing educational programs and in-store activations, Moroccanoil will foster a supportive environment for stylists, ensuring they can deliver salon-quality results to Ulta's diverse customer base.

Ulta Beauty Responds to Moroccanoil’s Arrival

Penny Coy, Senior Vice President of Merchandising at Ulta Beauty, expressed eagerness for Moroccanoil's arrival in their stores. According to her, Moroccanoil’s reputation for innovation, particularly the use of argan oil, positions it as a leading brand in both haircare and body care markets. Customers of Ulta Beauty will appreciate the high-quality ingredients and transformative experiences that Moroccanoil offers.

Commitment to Quality

Moroccanoil's upcoming launch includes a stunning range of hair and body products, with prices designed to suit a variety of consumers. Hair and body care items will range between $20 to $65, with fine fragrances and hair tools priced from $105 to $160. This price robustness reflects Moroccanoil's commitment to making premium beauty accessible.

The Essence of Moroccanoil

Moroccanoil brings a luxurious experience to beauty aficionados, with its signature turquoise packaging and captivating fragrance that evokes the Mediterranean spirit. Our flagship product, the original Moroccanoil Treatment, pioneered a new era of oil-infused haircare. The brand’s ongoing mission is to innovate while positively impacting communities, animal welfare, and environmental sustainability.

Global Reach and Local Impact

Currently, Moroccanoil products are available in over 80 countries, catering to consumers at fine salons, retailers, and online. As the brand continues to grow, its partnerships reflect its dedication to enhancing beauty experiences globally, all while supporting local stylists in their craft.

Frequently Asked Questions

What products will Moroccanoil offer at Ulta Beauty?

Moroccanoil will offer a range of haircare, body care, and fine fragrance products at selected Ulta Beauty locations nationwide.

When did Moroccanoil launch at Ulta Beauty?

The launch timeline for Moroccanoil at Ulta Beauty is set for this August, rolling out products across various stores.

What is the price range for Moroccanoil products at Ulta?

Moroccanoil hair and body products will range from $20 to $65, while fine fragrances and tools will be priced between $105 and $160.

How does Moroccanoil support beauty professionals?

Moroccanoil engages with styling professionals through education, support, and exclusive in-store activations that enhance their skills and product knowledge.

What sustainability efforts is Moroccanoil involved in?

Moroccanoil is committed to animal welfare through cruelty-free practices and actively participates in sustainability initiatives, including ocean conservation programs.

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