Misty Winter Steps Up as CEO for Northern Hills Credit Union

Misty Winter Promoted to CEO of Northern Hills Federal Credit Union

Northern Hills Federal Credit Union (NHFCU) is excited to announce the promotion of Misty Winter from her position as Executive Vice President to Chief Executive Officer. Her rich experience and deep local roots in the community make her the perfect fit for leading the credit union into a new chapter of growth.

Years of Service and Community Focus

Misty is no stranger to the members of the credit union; having joined NHFCU in 2023, she has already established herself as a dedicated leader. Throughout her career, she has served members across western regions, ensuring that their needs are met with care and commitment. Her dedication to the community will undoubtedly play a significant role in her new responsibilities.

Transition Period After a Notable Leadership

With the retirement of long-time CEO Floyd Rummel III, who devoted an impressive 40 years to serving the credit union community, it is crucial to have a leader who embraces the long-standing values of NHFCU. Rummel's tenure saw the expansion of the credit union, increasing access for members with branches in various locations across the Black Hills.

Strategic Opportunities for Growth

The timing of Winter's appointment aligns with NHFCU’s vision for growth. With the recent opportunity to serve all citizens of South Dakota, NHFCU is geared up to enhance its suite of services through both digital solutions and traditional branch banking. This means easier access for members, whether they're banking from their homes or visiting a local branch.

Fostering a Member-Centric Culture

Rummel emphasized the importance of succession planning, stating, "It all begins and ends with our members. We needed to find a leader with 'boots on the ground' experience to ensure the emphasis on our members remains." He believes Winter will not only maintain but also strengthen the culture built over the years at NHFCU.

Northern Hills Federal Credit Union’s Commitment to Service

NHFCU is committed to providing a full array of financial services that cater to the diverse needs of its members. The credit union is open to anyone living, working, or worshiping in South Dakota, making it an inclusive and accessible option for financial services. Members can expect exceptional offerings through convenient online and mobile banking solutions.

Engaging with the Community

Winter's leadership is expected to inspire the team at NHFCU to focus on enhancing community engagement and outreach. The credit union is dedicated to empowering its members, and Winter's strategic approach will ensure that the voices of members are at the forefront of the credit union’s mission.

Looking Forward with Confidence

As Misty Winter takes on her new role as CEO, she is set to lead NHFCU with a vision that prioritizes members’ needs, embraces technology for better service delivery, and fosters a culture of growth and inclusivity. This new chapter is not just about leadership; it's about building lasting relationships within the community.

Frequently Asked Questions

What motivated Misty Winter's promotion to CEO?

Misty Winter's extensive experience and deep roots in the community made her the ideal choice to lead NHFCU as they expand services across South Dakota.

How will NHFCU's member services evolve under Winter?

Members can expect enhanced services through improved digital banking solutions and a continued emphasis on community engagement.

What are NHFCU's goals for the future?

The goals include expanding access to financial services statewide and enhancing member experience through a focus on community and technology.

Who was the previous CEO of NHFCU?

The previous CEO of NHFCU was Floyd Rummel III, who served for 40 years and retired before Winter's promotion.

What kinds of services does Northern Hills FCU provide?

NHFCU offers a full suite of banking and financial services tailored to meet the needs of its members.

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