Mistplay Welcomes Sampsa Jaatinen as Chief of AI Excellence
Mistplay Hires Sampsa Jaatinen to Propel AI Initiatives
Mistplay, known for its role in pioneering play-and-earn in rewarded advertising, has exciting news with the appointment of Sampsa Jaatinen as their new Chief Data and AI Officer. With an impressive background of over 20 years in machine learning and analytics, Jaatinen is set to lead the company's data science vision and innovate AI-driven solutions that enhance player engagement and improve outcomes for publishers.
Expertise Driving Innovation in Data Science
Before joining Mistplay, Jaatinen was a vital member of the Data Science Team at Unity Technologies. His experience in scaling ad networks and developing predictive models will be crucial for Mistplay. At the company, he plans to refine the data infrastructure that supports personalized experiences for players, along with advanced predictive tools that aid publishers in acquiring and keeping their top users effectively.
Fostering Ethical AI and Governance
Another focus for Jaatinen will be on ethical AI practices and robust data governance. As Mistplay continues to grow on global platforms, maintaining ethical standards in AI development becomes paramount. These initiatives not only support growth but also ensure that data usage aligns with best practices and protects the interests of both gamers and publishers.
Leadership Commitment to Growth
Tricia Han, the CEO of Mistplay, expressed confidence in Jaatinen's capabilities to lead their next growth phase. She highlighted his unique blend of technical skill and business savvy as essential for steering data-driven innovation. His expertise will enhance solutions provided to gamers and publishers, further elevating the company's impact in the market.
The Future of Mobile Gaming and AI
Jaatinen's addition not only underlines Mistplay's commitment to leveraging AI in the mobile gaming space but signifies a future where engagement, user acquisition, and monetization are more effective than ever. By placing data at the heart of its innovation strategies, Mistplay is ready to continue evolving as a leading player in the rewarded gaming sector.
About Mistplay
Mistplay is at the forefront of the play-and-earn revolution, offering rewarded advertising and monetization solutions to mobile game publishers across the globe. The innovative Helios AI engine and play-and-earn model developed by Mistplay have recently earned recognition as a top Global Scaled Ad Partner for Android in a prestigious ROI Index. Since its founding in 2015 and headquartered in Montreal, the company has been instrumental in enabling publishers to achieve sustainable growth through engaging rewarded strategies.
Frequently Asked Questions
What is the latest appointment at Mistplay?
Recently, Mistplay announced the hiring of Sampsa Jaatinen as Chief Data and AI Officer.
What experience does Sampsa Jaatinen bring to Mistplay?
Jaatinen boasts over 20 years of experience in machine learning and analytics, having previously worked at Unity Technologies.
What will Jaatinen focus on in his new role?
He will develop AI-driven solutions to enhance player engagement and optimize outcomes for advertisers.
Why is ethical AI important for Mistplay?
As Mistplay scales globally, maintaining ethical standards in AI usage is vital to protect users and ensure responsible data governance.
How did Mistplay become a leader in rewarded advertising?
Mistplay's innovative approaches to data science and personalized gaming experiences have established its reputation in the rewarded advertising market.
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