Miral Celebrates Unprecedented Growth in Visitation at Yas and Saadiyat Island
Miral Achieves Record Visitation Numbers on Yas and Saadiyat Island
Miral proudly announces significant milestones in tourism as Yas Island and Saadiyat Island welcomed more than 38 million visits in 2024. This marks a remarkable 10% increase in visitors compared to the previous year, showcasing a strong rebound in the tourism sector.
Impressive Growth for Yas Island
During events like the Arabian Travel Market 2025, Yas Island highlighted its soaring visitation numbers, receiving over 38 million guests in 2024. The hotels on Yas Island boasted an impressive occupancy rate of 82%, peaking at 90% during the busiest months, all while reporting a 9% increase in hotel occupancy rates and a 17% rise in the average daily rate (ADR) compared to the previous year.
Cultural and Recreational Appeal
The growth of Yas Island isn't just in numbers; it reflects a thriving cultural and entertainment scene. The island’s theme parks and associated attractions, including CLYMB™, noted a staggering 20% increase in visitors, attributed to heightened tourist interest from the GCC region. Internationally, visits surged by 40%, driven by significant increases from major markets such as India, China, the UK, and Russia.
Saadiyat Island's Flourishing Future
On the cultural front, Saadiyat Island is emerging as a prestigious destination, recording a 10% increase in visitation. The island experienced a remarkable hotel occupancy of 74% and a 14% rise in the ADR, with growing interest from visitors from key international markets, confirming its status as a top cultural and leisure hotspot.
Strategic Developments
Miral is leading efforts to develop new attractions and infrastructure on Yas Island, including the Yas Island Metaverse project in collaboration with e& enterprise. This innovative venture aims to revolutionize how business events are viewed, merging leisure and corporate functionalities in a virtual space that showcases Yas Island's unique offerings.
Major Events Fueling Tourism
The year 2024 brought an influx of high-profile events to Yas Island, enhancing its reputation as a world-class destination for entertainment. Attendance at consumer events surged by 10%, facilitated by a dynamic calendar featuring concerts, sports events, and immersive experiences. Notable events included the performances by international artists and the regional debuts of acclaimed musicals, attracting massive audiences.
Exciting Future Endeavors
Looking ahead to 2025, Yas Island has ambitious plans, including the expansion of Yas Waterworld, bringing new rides and experiences to the already popular waterpark. The highly anticipated Attractions, such as Warner Bros. World™, will see continuous growth, with the introduction of more immersive experiences based on beloved franchises.
Miral's Commitment to Excellence
Miral's dedication to enhancing both Yas Island and Saadiyat Island is evident in their consistent recognition, with over 190 awards received in 2024 alone. This commitment to creating unforgettable memories for visitors drives the company's mission and aligns with the broader vision for Abu Dhabi as a leading global tourism destination.
Frequently Asked Questions
What are the key attractions on Yas Island?
Yas Island features world-class theme parks, recreational facilities, and events that cater to both residents and international tourists.
How has visitation changed over the past year?
There has been a notable 10% increase in visitation to Yas Island and Saadiyat Island compared to 2023.
What initiatives is Miral implementing for tourism growth?
Miral is focusing on enhancing experiences through new attractions, such as the Yas Island Metaverse and expanding existing landmarks.
How does Saadiyat Island cater to cultural enthusiasts?
Saadiyat Island offers a unique blend of cultural immersion, featuring museums, art galleries, and events that reflect local heritage.
What is the vision for Abu Dhabi's tourism strategy?
The vision aims to attract millions of visitors while bolstering economic growth and creating job opportunities in the tourism sector.
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