MINISO Group Reports Strong Quarterly Growth and Financial Health

MINISO Group Achieves Remarkable Growth in Recent Financial Quarter

MINISO Group Holding Limited (NYSE: MNSO), a leading global value retailer known for its trendy lifestyle products, recently revealed an impressive growth trajectory for its latest financial quarter. The company's revenue rose by 18.9% year over year, demonstrating robust consumer demand and strategic market positioning. This growth highlights MINISO's dedication to providing quality merchandise at accessible prices, appealing to a wide array of customers.

Key Financial Highlights

Impressive Revenue and Profit Margins

For the March quarter, MINISO recorded a remarkable revenue of RMB 4,427.0 million (approximately US$610.1 million). This represents a significant increase in revenue, fueled primarily by a 9.1% uptick in MINISO's mainland operations and a notable 30.3% surge in overseas markets. The total gross margin also saw a positive shift, reaching 44.2%, up from 43.4% in the prior year.

Growth in Net Profit

Adjusted net profit also demonstrated resilience, landing at RMB 587.2 million (around US$80.9 million), despite facing some challenges in the competitive retail landscape. The adjusted net margin stood at 13.3%, reflecting MINISO’s commitment to maintaining profitability while investing in growth initiatives.

Operational Excellence and Global Reach

Store Network Expansion

As of the end of March, MINISO had a total of 7,768 stores globally, marking a year-over-year increase of 978 new locations. This includes a significant surge in overseas stores, which numbered 3,213, illustrating MINISO's aggressive expansion strategy in international markets. Notably, the number of TOP TOY stores has also seen substantial growth, with 280 locations operating at the end of the quarter.

Strengthening Brand Presence

Founder and CEO, Guofu Ye, emphasized MINISO's strong recovery in same-store sales during the quarter, bolstered by effective online and offline retailing strategies that cater to evolving consumer preferences. The leadership at MINISO remains focused on product mix optimization and enhancing store formats to maintain operational efficiency and further expand its market presence.

Future Outlook

Market Adaptation and Resilience

Looking ahead, MINISO faces a dynamic economic environment with varying market conditions, yet its seasoned management team remains confident in its strategies. As part of its growth narrative, the company plans to continue innovating its product offerings while diligently managing costs to bolster shareholder value in both the short and long term.

Steady Cash Position

As of the latest financial report, MINISO holds a strong cash position of RMB 7,255.3 million (approximately US$999.8 million), ensuring it is well-prepared to navigate the challenges posed by the current retail landscape. The distribution of cash dividends around US$101.4 million demonstrates MINISO's commitment to returning value to its shareholders.

Frequently Asked Questions

1. What were the main financial highlights of MINISO's recent quarter?

MINISO reported an 18.9% revenue growth year over year, with a total revenue of RMB 4,427.0 million and a gross margin of 44.2%.

2. How many new stores did MINISO open recently?

MINISO opened 978 new stores globally, bringing the total number of stores to 7,768.

3. What is the adjusted net profit for the quarter?

The adjusted net profit for the quarter stood at RMB 587.2 million, or approximately US$80.9 million.

4. How does the company plan to maintain its growth?

MINISO aims to optimize its product mix and enhance store formats while focusing on international expansion to sustain growth.

5. What was the cash position of MINISO at the end of the quarter?

MINISO reported a cash position of RMB 7,255.3 million (about US$999.8 million) as of March 31, 2025.

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