MINISO Group Reports Impressive Financial Growth in 2024

MINISO Group Announces Financial Highlights for 2024
MINISO Group Holding Limited (NYSE: MNSO) reported an impressive set of financial results for 2024, reflecting its robust growth trajectory and commitment to delivering value to its customers and shareholders.
Revenue and Profit Growth Overview
The company achieved a remarkable revenue increase of 22.8% year-over-year, totaling approximately RMB16.99 billion (around US$2.33 billion). This growth was driven by a strong performance in both domestic and overseas markets.
Key Financial Metrics
- Gross Profit: Increased by 34% to around RMB7.64 billion (US$1.05 billion), highlighting an exceptional gross margin of 44.9%.
- Operating Profit: Rose by 17.6% to RMB3.32 billion (US$454 million), showcasing effective cost management and efficiency improvements.
- Profit for the Period: Increased by 15.9% to approximately RMB2.64 billion (US$361 million), reflecting the company's stable profitability.
- Cash Position: Remained strong at RMB6.70 billion (US$917.6 million) as of year-end 2024, ensuring liquidity for future growth.
Operational Achievements
Throughout 2024, MINISO Group opened more than 1,200 new stores globally, bringing the total number of stores to 7,780. The expansion strategy significantly accelerated overseas operations, with the number of MINISO stores in international markets exceeding 3,000, a clear testament to the brand's appeal in diverse regions.
Global Expansion Strategy
Overseas markets contributed notably to the revenue growth, with a remarkable year-over-year increase of 41.9% from international sales. This underscores MINISO's success in transforming into a global retail player, driven by strategic store openings and innovative product offerings.
Benefiting Shareholders
In 2024, MINISO returned approximately RMB1.57 billion (US$219 million) to shareholders through cash dividends and share repurchases. The board declared a final cash dividend of about US$0.3268 per American Depositary Share (ADS), reaffirming its commitment to delivering shareholder value.
Insights from Company Leadership
Mr. Guofu Ye, CEO of MINISO, expressed pride in the company’s performance, emphasizing the strong revenue growth and successful international presence as key highlights of the year. He noted that the MINISO brand is well-positioned to capitalize on increasing consumer demand and evolving market trends.
Future Prospects
Looking ahead, the company aims to enhance same-store sales and optimize sales per square meter through refining store layouts and improving product assortments. With continuous focus on profitability and market competitiveness, MINISO Group is optimistic about its growth trajectory in 2025.
Upcoming Conference Call
The management team will host an earnings conference call to discuss these results in detail. Investors are invited to participate and gain insights into the company’s strategic direction and operational highlights.
About MINISO Group
MINISO Group is a global value retailer known for its trendy lifestyle products with IP design. The company aims to provide quality and affordable products through a delightful shopping experience. Since its inception, MINISO has garnered a strong presence worldwide, establishing itself as a leader in the global retail market.
Frequently Asked Questions
1. What are the main highlights of MINISO's financial results for 2024?
MINISO's financial results show a 22.8% increase in revenue and a 15.9% increase in profit for the year, reflecting robust growth strategies.
2. How many new stores did MINISO open in 2024?
MINISO opened over 1,200 new stores globally, enhancing its total store count to 7,780.
3. How did MINISO perform in overseas markets?
MINISO experienced a significant 41.9% increase in revenue from overseas markets, indicating strong international demand.
4. What is the company's plan for returning value to shareholders?
MINISO returned approximately RMB1.57 billion to shareholders through dividends and share repurchases, reflecting its commitment to shareholder value.
5. What are the expectations for MINISO in 2025?
MINISO aims to focus on same-store sales growth and improved store economics, with optimism about further top-line acceleration.
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