MindArk Enhances Accessibility with AI Localisation for Gaming
MindArk Revolutionizes Player Experience with AI Technology
MindArk, known for developing the innovative real-cash economy massively multiplayer online game (MMO) Entropia Universe, has taken a significant step forward in enhancing accessibility for players around the world. The latest development introduced by the company is a sophisticated global language localisation system powered by Artificial Intelligence.
This groundbreaking update signifies a new era for Entropia Universe, which has been captivating players since its launch in 2003. With a focus on creating a vibrant virtual economy where gaming experiences translate into real-world value, MindArk continues to innovate and improve player engagement.
The Essence of Entropia Universe
Entropia Universe is unlike any traditional massively multiplayer online game. In this unique environment, players find a thriving digital marketplace where they can invest in virtual assets that possess real-world significance. The game encompasses a vast, ongoing sci-fi narrative that extends across various planets, encouraging players to explore a rich universe full of possibilities.
Far from conventional class systems, the gameplay emphasizes infinite skill development. Players are invited to embark on personal journeys, determining their own careers and roles in the game. This empowers players, allowing them to take ownership of their progression and define their paths.
Introducing AI-Powered Language Localisation
As of now, Entropia Universe is accessible in 49 languages. This initiative aims to enhance the gaming experience for individuals from diverse backgrounds. By employing advanced AI technology, MindArk can translate millions of elements in the game, including user interface components, text, and system communications. This initiative significantly reduces language barriers, making it simpler for new players to immerse themselves in the game.
The implementation of this localisation effort opens the doors to millions of potential new players, effectively inviting a broader audience to engage in the Entropia Universe.
Building a Diverse Global Community
With an existing player base that spans over 150 countries, Entropia Universe has cultivated a diverse and interactive community. Previously, the gaming experience catered primarily to English-speaking individuals, which limited connections with players from different linguistic backgrounds.
“Our community has always been international, but we recognized language as a barrier,” shared Joe Martin, Marketing Director at MindArk. “This new capability is pivotal in providing every player a chance to experience Entropia in their own language.”
A Vision for Global Expansion
The localisation project aligns with MindArk's comprehensive strategy for growth. The company is set to strengthen its presence in emerging markets by launching targeted marketing initiatives, forming strategic partnerships, and collaborating with content creators and gaming influencers worldwide.
This ongoing commitment to broaden their outreach demonstrates MindArk's dedication to creating an inclusive platform where everyone can participate, engage, and grow within the Entropia Universe.
Contact Information
For additional insights or inquiries, please get in touch with:
Joe Martin
Director of Marketing, MindArk PE AB (publ)
Tel: +46 31 607 260
MindArk PE AB (publ)
Org. nr. 556640-4769
Masthamnsgatan 5
413 29 Gothenburg
Frequently Asked Questions
What is Entropia Universe?
Entropia Universe is a massively multiplayer online game featuring a real-cash economy where players can buy, sell, and trade virtual assets for real money.
How many languages is Entropia Universe available in?
Currently, Entropia Universe offers localisation in 49 different languages, enhancing accessibility for players globally.
What technology powers the localisation update?
The localisation advancement is driven by Artificial Intelligence, enabling efficient translation of in-game texts and interfaces.
Why is the language localisation important?
This initiative lowers language barriers, allowing players from various linguistic backgrounds to participate better in the game, thus fostering a more diverse community.
What are MindArk's future plans for global expansion?
MindArk aims to enter underserved markets by launching localized marketing efforts and forming partnerships to engage new players effectively.
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