Mike Tattersfield Takes Charge as CEO of Salad and Go
Mike Tattersfield Appointed CEO of Salad and Go
Salad and Go, a fast-growing drive-thru salad restaurant, has recently named Mike Tattersfield as its new CEO. This appointment marks a significant step for the brand, which aims to broaden its reach while keeping nutritious food accessible to all.
Leadership Transition and Experience
Tattersfield comes to the role with an impressive background, boasting over 30 years of experience in the retail and restaurant sectors. Before joining Salad and Go, he served as the President and CEO of Krispy Kreme, where he gained extensive leadership experience. His past positions include CEO roles at Caribou Coffee Company and Einstein Noah Restaurant Group, as well as high-level positions at YUM! Brands and Lululemon.
Expressing his enthusiasm for the new role, Tattersfield mentioned, "Salad and Go has built something special — it's creating a new paradigm for fast food that makes quality, nutritious food accessible for everyone, regardless of income or ZIP code." He believes that Salad and Go can be a game-changer in the food industry, revolutionizing perceptions of fast food in America.
Innovative Business Model
Salad and Go stands out in the quick-service restaurant landscape with its unique centralized kitchen model. This innovative approach enables the company to deliver fresh, made-to-order salads for under $8 from drive-thru-only locations as compact as 750 square feet. Such efficiency helps eliminate barriers to healthy eating while promoting affordability and accessibility.
The company has plans to continue innovating its menu, offering a variety of healthy and satisfying options like salads, wraps, juices, and breakfast items. This broad menu appeals to a diverse customer base, ensuring everyone can find something they enjoy at Salad and Go.
A Recognition of Innovation
Recently, Salad and Go earned a prestigious spot on Fast Company's list of "Most Innovative Companies in Restaurants, Dining, and Food Services for 2025." This recognition highlights the brand's positive influence in the industry as it works diligently to make nutritious food more accessible to consumers.
Florian van Rappard, a director at Salad and Go and a partner at the leading investment group, shared his confidence in Tattersfield’s leadership. He stated, "Mike is exactly the proven leader we need to unlock Salad and Go's full potential. His mission-driven approach and successful track record at various companies position him to guide Salad and Go into its next phase of growth and impact."
Expansion and Future Goals
Salad and Go is rapidly expanding, currently operating over 140 locations. The brand is strategically increasing its presence in various states while establishing essential systems and infrastructure for further growth. In the recent past, Salad and Go opened its largest central kitchen facility capable of supporting up to 500 locations.
This growth trajectory demonstrates the company's commitment to providing quick and nutritious meals while solidifying its place in the quick-service restaurant market. Looking ahead, Salad and Go aims to expand its menu and enhance its customer experience while maintaining affordability.
About Salad and Go
Founded on the belief that everyone deserves access to delicious and healthy food, Salad and Go's distinctive model utilizes Central Kitchens to deliver recipes crafted by Michelin-star trained chefs. They offer a range of made-to-order salads, wraps, and breakfast burritos at an impressively affordable price point. The company emphasizes community outreach and philanthropic efforts, recognizing the importance of giving back.
The commitment to innovation at Salad and Go has earned them recognition among the top innovative companies in the field, fundamentally changing food systems and fostering a positive movement towards better food accessibility. For further details about Salad and Go and its initiatives, you can visit their website.
Frequently Asked Questions
Who is the new CEO of Salad and Go?
The new CEO of Salad and Go is Mike Tattersfield, who has extensive experience in the retail and restaurant industry.
What distinguishes Salad and Go from other fast-food places?
Salad and Go uses a unique centralized kitchen model, enabling it to offer fresh, made-to-order meals quickly and affordably.
How many locations does Salad and Go currently operate?
Salad and Go operates over 140 locations and is in a phase of rapid expansion across several states.
What kind of menu does Salad and Go offer?
The menu includes salads, wraps, juices, and breakfast options, focusing on healthy and affordable choices for customers.
What recognition has Salad and Go received recently?
Salad and Go was listed among Fast Company's "Most Innovative Companies in Restaurants, Dining, and Food Services for 2025," highlighting its impact on the industry.
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