MicroStrategy Triumphs Again in Gartner Peer Insights Recognition

MicroStrategy Achieves Customers’ Choice Recognition

MicroStrategy Incorporated (Nasdaq: MSTR), a leading force in AI-driven business intelligence solutions, proudly announces its recognition as a Customers’ Choice for the third consecutive year in Gartner Peer Insights’ ‘Voice of the Customer’ report. This esteemed accolade underscores MicroStrategy's unwavering dedication to excellence in the Analytics and Business Intelligence (ABI) Platforms market.

Understanding the ABI Market

In this competitive landscape, Gartner defines the ABI market as platforms that empower organizations to gain insights from their data. These platforms are enhanced by IT capabilities and supported by artificial intelligence, enabling users to analyze, model, and communicate findings effectively. MicroStrategy's unique approach to customer engagement has positioned it as one of only three vendors to receive this Customers’ Choice distinction from over 20 ABI platforms evaluated in the report.

Significance of the Recognition

The process for this recognition involved analyzing user feedback over an 18-month span, culminating in a comprehensive assessment of both qualitative and quantitative reviews. With this prestigious acknowledgment, MicroStrategy aims to reinforce its commitment to customer-centric innovation and to provide leading-edge solutions. The annual report published by Gartner Peer Insights plays a pivotal role for technology buyers, as it delivers valuable insights derived from the experiences of verified product reviewers.

Customer Perspectives Matter

“It’s fantastic to be acknowledged as a Customers’ Choice yet again,” said Saurabh Abhyankar, Executive Vice President and Chief Product Officer at MicroStrategy. “Our status as the largest publicly traded independent BI provider allows us the freedom to prioritize innovation and customer satisfaction above all else. This award is a reflection of our commitment to delivering state-of-the-art BI solutions. With MicroStrategy ONE, we are simplifying access to insights for employees, fostering a culture of data-driven decision-making.”

Acknowledgments and Awards

The recent recognition follows a series of prestigious awards garnered by MicroStrategy in late 2024 and early 2025, showcasing the expansive applications facilitated by MicroStrategy ONE. Notably, in October, Snowflake recognized MicroStrategy as its EMEA Data Cloud Product Acceleration Partner of the Year. This accolade highlights the successful collaboration between the two entities aimed at driving rapid growth for customers.

Continuing Impact in the Industry

Furthermore, Snowflake lauded MicroStrategy's platform in its annual report, marking it as a leader in ‘The Modern Marketing Data Stack 2025’ for the second consecutive year. Continuing this momentum, MicroStrategy recently received the Proddy Award for Top Embedded BI Product at ProductCon 2024, further elevating its status among industry peers.

Expanding Recognition

As MicroStrategy continues to earn accolades, this week also saw the firm winning two Vendors in Partnership Awards at NRF 2025: Retail’s Big Show. Recognized for both Partner of the Year and AI Innovation & Application, these distinctions were celebrated at NRF’s annual conference, where customer GUESS shared their success story with MicroStrategy's data solutions.

Success Stories Highlighting MicroStrategy's Value

“We utilize MicroStrategy solutions across our organization to gain deeper insights into customer needs and market trends,” commented Bruce Yen, Vice President of Retail Applications at GUESS. “Our long-term partnership with MicroStrategy fosters trust, allowing us to embrace innovations as the market evolves. Recently, we have been diving into MicroStrategy AI to expedite insights access, effectively ‘freeing’ our data for enhanced productivity.”

Explore MicroStrategy ONE

For further details about MicroStrategy ONE and how it can empower your business, visit MicroStrategy's official website to uncover how their tailored solutions can meet your analytical needs.

About MicroStrategy Incorporated

MicroStrategy (Nasdaq: MSTR) establishes itself as a pioneer in Bitcoin development alongside offering advanced AI-driven enterprise analytics software. With its flagship cloud-native platform, MicroStrategy ONE, the company empowers leading brands within the Fortune Global 500 to boost business agility and efficiency. The strategic blend of their robust operating structure, commitment to technology innovation, and a focus on Bitcoin applications positions MicroStrategy uniquely in the marketplace.

Frequently Asked Questions

What is the significance of the Customers’ Choice title for MicroStrategy?

The Customers’ Choice title from Gartner reflects MicroStrategy's commitment to customer satisfaction and innovation in the business intelligence field.

How does MicroStrategy use AI in their products?

MicroStrategy leverages AI to enhance its analytics platform, enabling users to gain insights and make data-driven decisions efficiently.

What other awards has MicroStrategy received recently?

MicroStrategy has been recognized for several awards, including the Proddy Award and the Vendors in Partnership Awards at NRF’s conference.

How can businesses benefit from using MicroStrategy ONE?

MicroStrategy ONE enables businesses to streamline data access and analysis, fostering better decision-making across teams.

Is MicroStrategy recognized in the ABI market?

Yes, MicroStrategy is actively recognized in the Analytics and Business Intelligence market, being one of the few to earn the Customers’ Choice distinction.

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