Merit Financial Advisors Acquires AMP Wealth Management to Grow

Merit Financial Advisors Expands Reach with AMP Acquisition
Merit Financial Advisors, a financial advisory firm with its base in Georgia, has successfully acquired AMP Wealth Management, elevating its presence in the Midwest. This strategic move adds a significant office in Wisconsin, enhancing their financial management capabilities and increasing their assets by a notable $365 million.
AMP Wealth Management, known for its expertise in investment management, initially catered to dental professionals but has broadened its focus to include affluent individuals and small business clients. This acquisition benefits AMP by integrating its unique dividend stock strategy, which boasts over two decades of GIPS-compliant performance, into Merit's robust investment platform.
The integration with Merit Financial Advisors provides AMP with enhanced technology and operational support. Dr. Jerome Mahalick, the founder of AMP, will join Merit as a Wealth Manager along with his key team members. They are excited about the opportunity to elevate their investment strategies and enhance the overall client experience.
In recent years, Merit Financial Advisors has shown significant growth, marking this acquisition as their thirty-ninth since receiving investment support from Wealth Partners Capital Group (WPCG) and HGGC in late 2020. The previous month, Merit also acquired RCM Investments, raising their asset base by $281 million, and made a strategic entry into Utah with Olympic Wealth, further solidifying their growth trajectory.
“AMP's dividend-focused strategies complement our investment offerings and enhance our service delivery. We look forward to broadening the reach of these strategies for the benefit of our clients,” stated Zachary and Josh Mersberger, Managing Principals at Merit.
Merit’s commitment to client-focused service is evident in its partnership with AMP. Nick Trepp, a partner at WPCG, highlighted their shared values and the overwhelming potential AMP has at Merit, reinforced by the enhanced back-office support and technology resources available.
As of now, the merger has been finalized, with the specifics of the financial and legal agreements remaining undisclosed. However, the implications of this integration are likely to significantly elevate the service standards for clients served by both organizations.
About Merit Financial Advisors
Merit Financial Advisors, under the banner of Merit Financial Group, LLC, is celebrated for its innovative wealth management solutions, supporting both Independent Broker-Dealer and RIA models. With a mission focused on transforming client experiences, Merit has over 40 operational offices across the U.S., managing a staggering $15.96 billion in assets. This includes $11.56 billion in advisory and brokerage assets, alongside substantial retirement funds and assets under advisement.
Understanding Wealth Partners Capital Group
Wealth Partners Capital Group (WPCG) serves as a holding entity within the financial services realm. It partners with top-tier wealth management firms to offer enhanced capabilities and strategic growth solutions, ensuring that their partners access the resources necessary for a successful evolution within the industry.
Insights into HGGC
HGGC is a distinguished private investment firm known for its focus on partnerships and long-term value creation. With a wide range of investments across technology, business services, and financial sectors, HGGC plays a pivotal role in the investment landscape. Their Aspire Holdings platform particularly targets RIAs, illustrating their focused approach on enhancing investment opportunities.
Frequently Asked Questions
What is the significance of Merit Financial Advisors acquiring AMP Wealth Management?
This acquisition allows Merit to broaden its operational footprint in the Midwest and enhances its asset management capabilities by adding $365 million in assets.
Who will lead the AMP Wealth Management team after the acquisition?
Dr. Jerome Mahalick will transition alongside his team to join Merit Financial Advisors as a Wealth Manager, bringing valuable experience and strategies to their investment offerings.
How many acquisitions has Merit Financial Advisors completed?
This transaction marks the thirty-ninth acquisition for Merit Financial Advisors, showcasing their aggressive growth strategy since 2020.
What is AMP’s investment focus?
AMP Wealth Management specializes in dividend stock strategies and has a strong performance history in investment management, particularly among affluent individuals and small businesses.
Where is Merit Financial Advisors based?
Merit Financial Advisors operates out of Atlanta, Georgia, with over 40 offices nationwide dedicated to wealth management solutions.
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