MEDIROM's Lav App Reaches Milestone in Health Support Services
New Milestones for MEDIROM with the Lav Healthcare App
MEDIROM Healthcare Technologies Inc. (NASDAQ: MRM) has exciting news! Their subsidiary, MEDIROM MOTHER Labs, has recently crossed two impressive milestones: over 100 companies have contracted their specific health guidance service, and more than 10,000 individuals have been supported through the innovative Lav healthcare app.
Understanding Lav and Its Role in Health Management
Launched in 2019, the Lav app aims to provide continuous health support leveraging modern technology. With a blend of advanced information and communication technology, it addresses growing demands in health management. The service has garnered praise from numerous health insurance associations and corporate employees alike, making a significant impact on lifestyle-related diseases by promoting healthier habits.
The Reach of Lav App
As of 2025, approximately 1 in every 14 health insurance associations across Japan has partnered with MEDIROM to adopt the Lav app. With over 1,372 associations in total, this partnership marks an essential step in expanding preventive health measures.
The Impact of Weight Loss Initiatives
Since the app was introduced, users have collectively lost an astounding 15,421 kilograms. To put that into perspective, this monumental weight loss is equivalent to the weight of about 2.2 African elephants or roughly 10 average-sized cars! Such figures speak volumes about the app's effectiveness in assisting individuals towards achieving their health goals.
What is Specific Health Guidance?
The specific health guidance program is an initiative from Japan's Ministry of Health, Labor and Welfare. Aimed at medical insurance subscribers aged 40-74, this program focuses on lifestyle-related disease prevention. It involves comprehensive health checkups conducted by qualified public health nurses and dietitians, who offer personalized support based on individuals' health risks. The goal is to promote healthier habits through ongoing motivation and assistance.
Features That Make the Lav App Stand Out
The Lav app is designed to provide users with a comprehensive understanding of their health metrics while facilitating lifestyle tracking such as weight, physical activity, sleep, and nutrition. Users benefit from personalized advice and motivation facilitated by professional coaches available for chat within the app. This not only democratizes access to health guidance but also ensures continuity for individuals aiming to adopt healthier lifestyles.
Additional Health Programs Available
In addition to the core services, the Lav app enriches the health journey of its users by introducing a variety of programs focused on health interests, including diet and fasting programs. The personal coaching feature ensures users can ask questions freely, making the app navigation intuitive and encouraging, especially for novices.
Future Prospects for MEDIROM Healthcare Technologies Inc.
Operating over 300 wellness salons across Japan under its leading brand, Re.Ra.Ku, MEDIROM has established itself as a key player in holistic healthcare. Since venturing into the health tech industry in 2015, the company has also launched a series of innovative products and services, including the smart monitoring device, MOTHER Bracelet. Recently, they have expanded their remote monitoring solutions, which cater to various industry needs, solidifying their role as a leader in data management in healthcare.
Frequently Asked Questions
What is the Lav app?
The Lav app is a healthcare application by MEDIROM that helps users manage their health by tracking metrics like weight, activity levels, and nutrition while providing personalized coaching.
How does the Lav app support weight loss?
The app tracks user data and provides tailored advice and ongoing motivation from professional coaches, significantly contributing to successful weight loss journeys.
Who can benefit from specific health guidance?
The specific health guidance program primarily targets individuals between 40-74 to prevent lifestyle-related ailments through targeted health screenings and interventions.
Are there any additional programs beyond the Lav app?
Yes, users have access to a variety of health programs, including fasting and specialized diet plans, designed to enhance their health journey.
How can I contact MEDIROM for more information?
For inquiries, reach out to the Investor Relations Team at MEDIROM via email at ir@medirom.co.jp.
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