Mediaplus North America Welcomes Alan Schanzer as COO
Mediaplus North America Welcomes Alan Schanzer as COO
In an exciting development for the media landscape, Mediaplus North America has announced the appointment of Alan Schanzer as their new Chief Operating Officer. As a seasoned veteran in the media industry, Schanzer is known for founding The Digital Edge and has now taken on this pivotal role to enhance the agency's operational structure.
Alan Schanzer's Vision for Mediaplus
Schanzer comes to Mediaplus during a time of rapid evolution in the media sector. His responsibilities will encompass not only the oversight of the agency's operations but also the driving of growth initiatives and forging strategic partnerships. With the complexities of today’s media world, he is set to collaborate closely with Serviceplan Group to ensure alignment with their global expansion strategy.
Challenges in Today's Media Landscape
Alan Schanzer has expressed his enthusiasm for stepping back into the agency world, citing the fragmented audiences and rapid technological advancements as challenges that require robust strategies. "I have long admired Mediaplus and the work they have been able to produce in such a short amount of time," he stated. This indicates his intention to address these challenges head-on and contribute to the agency's objectives.
Experience Matters: A Strong Background
Before joining Mediaplus, Schanzer held a significant role at Amazon as a Principle GTM Specialist focusing on the Audio business. His previous experiences include crucial positions at Warner Music Group, SiriusXM, and Pandora, where he successfully led initiatives to develop new revenue streams and implement transformative sales strategies.
Contributions to the Media Industry
Throughout his career, Schanzer has been pivotal in launching innovative solutions that have significantly increased ad revenues. His strategic initiatives at SiriusXM/Pandora, which involved partnerships with major global holding companies, have demonstrated his capability to drive impactful results.
A Reunion of Industry Leaders
Alan's journey in the media industry began as the Founder and Managing Partner at The Digital Edge, where he spearheaded the digital media strategies for numerous brands and laid the groundwork for GroupM’s digital approaches. This legacy continues to inspire his work, especially as he reconnects with CEO Tamara Alesi, with whom he shares a history of success.
Alesi expressed her excitement about this reunion, highlighting Schanzer not only as a brilliant mind but also as a close friend. Together, they aim to pioneer alternative strategies in an evolving media environment, reinforcing their dedication to excellence and innovation.
Commitment to Advocacy and Leadership
Beyond business, Schanzer is recognized as a thought leader, gaining accolades such as a Mediaweek Media All-Star and an Ad Age Media Maven. His passion for environmental issues is reflected in his leadership role with Nature Israel, showcasing his commitment to blending advocacy with his professional endeavors.
About Mediaplus Group
Mediaplus is a key part of the Serviceplan Group and stands as a leader among independent media agencies worldwide. With approximately 3,500 employees across 25 countries, the agency combines media and data expertise to deliver exceptional results. By leveraging data-driven insights and innovative solutions, Mediaplus is dedicated to optimizing client investments and achieving sustainable growth.
Frequently Asked Questions
Who is Alan Schanzer?
Alan Schanzer is the newly appointed COO of Mediaplus North America, bringing extensive industry experience.
What are Schanzer's main responsibilities?
He will oversee operational structures, growth initiatives, and strategic partnerships for the agency.
What is the background of Mediaplus?
Mediaplus is a global independent media agency under the Serviceplan Group, focused on data-driven media strategies.
How did Schanzer contribute to his previous companies?
He helped launch new revenue streams and developed partnerships at Amazon, SiriusXM, and Pandora, significantly increasing ad revenues.
What is Mediaplus's approach to media planning?
They utilize data insights to optimize media investments and ensure sustainable growth for their clients in an evolving landscape.
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