Maui Jim's New Campaign Emphasizes Adventure and Color
Maui Jim Unveils New Campaign Highlighting Adventure
Maui Jim, a premium brand of polarized sunglasses now part of the Kering Eyewear portfolio, has launched its exciting global advertising campaign titled Color You Can Feel 2. This vibrant campaign invites enthusiasts to immerse themselves in the world with a sharper focus on bold colors and cherished shared experiences. The visuals transport viewers to stunning natural settings that embody the essence of joy and connection with nature.
Celebrating Nature and Community
Deeply rooted in the Hawaiian spirit, Maui Jim carries a strong appreciation for the beauty of nature and a warm sense of community. The brand dedicates itself to revolutionizing visual experiences with their cutting-edge PolarizedPlus2 lens technology, designed for everyday adventures. This recent campaign, however, offers a more personal touch, celebrating the spontaneous adventures that foster a sense of belonging among individuals.
A Captivating Visual Journey
British photographer Nick Riley Bentham, along with Parisian film director and artist Neels Castillon, is behind the captivating visuals of this campaign. Together, they create imagery that beautifully contrasts breathtaking landscapes—golden sunsets and sandy shorelines—with genuine moments of joy and togetherness. Their artistic storytelling beckons viewers into a vibrant world filled with clarity, color, and connection.
The Perfect Lenses for Every Adventure
Designed for all outdoor activities, Maui Jim lenses truly cater to all occasions. Whether you are hiking through lush forests or enjoying a sunny day at the beach, Maui Jim emphasizes versatility with styles like the athletic P?lulu shield and the contemporary Ho'okipa Ultra. Other highlighted styles include the refreshed Ho'okipa and the Ma'ukele wrap, each featuring advanced lens technologies for optimal clarity. Released under Collection ‘Ekolu, these striking styles reflect the ongoing innovation and commitment to quality that Maui Jim offers.
Color You Can Feel 2 Launch Details
The Color You Can Feel 2 campaign officially launches globally across digital, social, and print platforms soon. This release aims to excite a wide audience of outdoor enthusiasts, reinforcing Maui Jim's vision of enhancing perspective and connections through high-quality eyewear.
About Maui Jim
Originating on the sun-kissed beaches of Maui, Maui Jim sunglasses were crafted to shield eyes from the sun's intense rays. Today, this distinguished brand enjoys a presence in over 100 countries, celebrated for its remarkable customer service and advanced PolarizedPlus2 lens technology. These sunglasses effectively block harmful UV rays while enhancing visibility and detail, earning the Skin Cancer Foundation Seal of Recommendation for their protective qualities. In 2022, Maui Jim joined the esteemed ranks of Kering Eyewear, belonging to the luxury group Kering.
Frequently Asked Questions
What is the main theme of the new Maui Jim campaign?
The new campaign, Color You Can Feel 2, emphasizes vibrant colors and connections during shared adventures.
Who are the creatives behind the campaign visuals?
British photographer Nick Riley Bentham and Parisian director Neels Castillon are responsible for the stunning visuals.
What technologies do Maui Jim sunglasses utilize?
Maui Jim sunglasses feature advanced PolarizedPlus2 lens technology, providing superior clarity and UV protection.
When is the campaign scheduled to launch?
The Color You Can Feel 2 campaign is set to launch globally across various platforms shortly.
What sets Maui Jim apart from other eyewear brands?
Maui Jim is recognized for its commitment to quality, customer service, and its signature 'Aloha Spirit' which enhances the consumer experience.
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