Mary Franck Joins Hyperquake to Elevate Immersive Experiences
Mary Franck Takes on Creative Director Role at Hyperquake
In an exciting development, Hyperquake, an independent creative strategy, branding, and experience design agency, is thrilled to announce the addition of Mary Franck as Creative Director. This new appointment strengthens the agency's Experiences Team, emphasizing its commitment to transformative design.
Franck's Extensive Background in Design and Technology
Mary Franck brings over 15 years of deep knowledge in architecture, art, and technology to her new role. Her impressive track record includes pivotal work with industry leaders such as Local Projects, IBM, ESI Design, Fake Love, and Obscura Digital. Franck is proficient in integrating dynamic digital media into built environments, a testament to her innovative approach that captivates and connects audiences.
The Vision for Future Experiences
Hyperquake's President and COO, Melissa Wheat Kelly, expressed her enthusiasm for Franck's appointment: "Mary has been on my radar as a creative-industry leader for several years. Her early work showcased a unique ability to combine digital narratives with architectural integrity that is truly inspiring." This partnership aims to distill complex challenges into compelling experiences, a strength Franck has displayed throughout her career.
Blending Art and Strategy
Franck's artistic background, having studied Conceptual and Information Art and Design Research, enhances her capacity for creating immersive experiences. Her work emphasizes collaboration and innovation, pushing the boundaries of what's achievable in experience design. "Joining Hyperquake presents an opportunity to work alongside esteemed designers while contributing my unique perspective on experiential design," Franck stated.
A Commitment to Long-Term Client Relationships
Hyperquake is not only seen as a leader in digital experiences but also as a trusted partner for long-term client relationships. Franck appreciates Hyperquake’s approach of building lasting collaborations, emphasizing that the agency's strategic foundation is key to producing outstanding design outcomes. "The best design stems from solid strategy, and Hyperquake excels in this area," she added.
About Hyperquake
Founded in 1986, Hyperquake is dedicated to creating compelling brands and experiences for organizations eager to activate their visions. With a focus on strategic innovation and branded experiences, the agency serves a diverse range of clients, from promising startups to established global enterprises. Their unique approach to experience design continues to set them apart in the industry.
Contact Information
If you would like more information regarding Hyperquake or Mary Franck's appointment, you can reach out to Roger Darnell. He represents DWA for Hyperquake at (+)1.828.773.4410 for inquiries.
Frequently Asked Questions
What is the significance of Mary Franck joining Hyperquake?
Mary Franck's expertise in immersive design enhances Hyperquake's capabilities in creating engaging experiences.
What backgrounds does Mary Franck bring to Hyperquake?
She has extensive experience in architecture, art, and technology, having worked with renowned agencies and brands.
How does Hyperquake view client relationships?
The agency prioritizes long-term partnerships, ensuring collaborative and tailored experiences for their clients.
What types of projects does Hyperquake handle?
Hyperquake works on everything from strategic branding initiatives to complex immersive experiences, catering to various client needs.
What is Hyperquake's approach to experience design?
Hyperquake bases its design strategies on solid foundational research and aims for innovation in every project.
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