Marshall Group Partners with HSG to Drive Global Expansion

Marshall Group's New Chapter Begins with HSG Investment

Partnership to Unlock Global Growth for Marshall, the Iconic Brand Known for Its Superior Sound Quality and Rock 'n' Roll Heritage

In an exciting move, HSG has entered a definitive agreement to acquire a majority stake in Marshall Group, marking a significant milestone in the company’s journey. Valued at 1.1 billion EUR, this transaction not only highlights HSG's confidence in the Marshall brand but also signifies its largest investment in Europe.

The Marshall Family's Continued Involvement

Under the terms of the agreement, the Marshall family will retain over 20% of the company, ensuring a lingering influence on the brand's legacy. HSG aims to collaborate with the Marshall family and the management team to enhance brand strength and propel sustainable growth.

Reflections from Marshall Leadership

Terry Marshall, a key figure in the brand’s history and a Board member of Marshall Group, expressed his enthusiasm about the future. With over 60 years of rich history, he stated, "Together with HSG, we can amplify the love for music and ensure the Marshall brand thrives for generations to come.”

A Vision Aligned with Music Culture

Steve Jia, a partner at HSG, echoed this sentiment, emphasizing that Marshall is rooted deeply in music culture and elicits passion among musicians and music lovers alike. He stressed that this partnership is set to drive the company towards a promising future in the music industry.

Unlocking Potential Through Strategic Investment

Taro Niggemann, Managing Director for Europe at HSG, highlighted HSG's mission to help Marshall maximize its potential through expertise in digital markets and supply chain efficiencies. This strategic partnership is poised to reach more customers and celebrate the brand's enduring spirit.

HSG's strong track record in Europe, combined with Marshall's legacy of innovation, paints an optimistic picture for what's to come.

Marshall’s Growth Trajectory and Innovations

Since the formation of the Marshall Group, the company has embarked on an ambitious journey to innovate and unify its product offerings. The company has reported impressive financial growth, with revenues more than doubling from 2020 to 2024, reaching approximately 400M EUR.

Insights from the Executive Team

Jeremy de Maillard, the CEO of Marshall Group, spoke about the infusion of new support from HSG, stating this partnership is a testament to the dedication and skill within the team. The perfect alignment of values with HSG promises to foster Marshall's iconic status further.

Financial Outlook with HSG Partnership

Martin Axhamre, CFO & Deputy CEO of Marshall Group, commented on the positive momentum and the exciting future filled with plans for further investment. The strong backing from HSG will allow the company to invest for long-term success and explore innovative directions.

About Marshall Group

Marshall Group is a leader in audio technology, uniting music lovers and musicians through groundbreaking innovation. With over 60 years of a rich heritage entrenched in rock 'n' roll, Marshall remains a prominent figure in audio excellence.

About HSG

Previously known as Sequoia China, HSG is a groundbreaking venture capital and private equity firm with a diverse portfolio spanning technology, healthcare, and consumer sectors. With a solid investment strategy and a commitment to nurturing entrepreneurship, HSG has supported over 1,500 companies globally.

Frequently Asked Questions

What does the investment mean for Marshall Group?

The partnership with HSG aims to enhance Marshall's growth, expand its market reach, and leverage expertise in digital channels and supply chain.

How will the Marshall family's role change?

The Marshall family will retain over 20% ownership and continue to play a significant role in the company's direction and growth.

What is HSG's vision for Marshall?

HSG envisions strengthening Marshall's brand by optimizing operations and driving innovative product offerings for a broader audience.

How has Marshall Group performed financially?

Marshall Group's revenues have more than doubled between 2020 and 2024, demonstrating strong growth and market demand for their products.

What is the legacy of Marshall Group?

Marshall Group has a rich heritage of over 60 years in the music industry, known for its high-quality audio products and deep connections with musicians and music culture.

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