Marimekko Strengthens Leadership with New Chief Development Officer

Marimekko Welcomes Paula Ukonaho to Leadership Team
Marimekko Corporation has announced significant changes within its management team, introducing Paula Ukonaho as the new Chief Business Development Officer and a member of the Management Group. This strategic appointment is aimed at leveraging her expertise to drive the company’s growth and transformation.
Paula Ukonaho's Background and Expertise
Paula Ukonaho, at 37 years old, brings a wealth of experience to her new role. Having joined Marimekko in August 2018, Ukonaho has held various leadership roles focused on business development, sales, and enhancing customer experiences. Before her current position as Head of Business Development, she honed her skills at Fiskars Group as the Manager of Global Retail Development. Moreover, her background includes extensive consultancy work in retail and digital transformation with prominent firms like Capgemini and BearingPoint.
Strategic Vision for Growth
In her new role, Ukonaho will report directly to the company’s President and CEO, Tiina Alahuhta-Kasko. Alahuhta-Kasko expressed her enthusiasm, stating, "I’m delighted to welcome Paula to join our Management Group. Her broad knowledge in business development and transformation will greatly complement our team and support us in scaling up Marimekko’s growth efforts." This move highlights Marimekko’s commitment to fostering innovation and adapting to the evolving marketplace.
Transition Period and Leadership Continuity
Currently on parental leave, Ukonaho is expected to return to her post in the fall of 2025. During her absence, Marimekko's Chief Financial Officer, Elina Anckar, will temporarily lead the Business Development and Transformation team. This leadership transition follows the departure of the previous Chief Business Development Officer, Riika Wikberg, who will leave the company shortly before Ukonaho’s return.
About Marimekko Corporation
Marimekko is renowned for its unique design aesthetic, emphasizing bold prints and vibrant colors. The Finnish lifestyle brand offers an array of high-quality products, including fashion, bags, and home decor items. With a firm foundation established in 1951, Marimekko has cultivated a strong brand identity that resonates with consumers worldwide. In recent financial reports, the company revealed impressive earnings, boasting net sales of approximately EUR 183 million, with a remarkable operating profit margin of 17.5 percent. The company operates nearly 170 stores globally and serves customers in 38 countries through its online platform. The key markets for Marimekko are Northern Europe, the Asia-Pacific region, and North America, with a dedicated workforce of around 480 employees.
Frequently Asked Questions
What is the role of Paula Ukonaho at Marimekko?
Paula Ukonaho has been appointed as the Chief Business Development Officer and a member of the Management Group, focusing on driving growth and transformation.
What was Ukonaho's previous position at Marimekko?
Before becoming the Chief Business Development Officer, Paula Ukonaho served as the Head of Business Development at Marimekko.
What experience does Ukonaho bring to her new role?
Ukonaho has extensive experience in business development and leadership roles, including previous positions at Fiskars Group and consulting roles in the retail sector.
How is Marimekko performing financially?
In recent reports, Marimekko reported net sales of EUR 183 million and a robust operating profit margin of 17.5 percent.
What markets does Marimekko operate in?
Marimekko has a presence in key markets including Northern Europe, the Asia-Pacific region, and North America, with approximately 170 retail stores worldwide.
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