Manischewitz Partners with jscreen for Genetic Awareness Tour

Manischewitz and jscreen Team Up for Genetic Health Awareness

A national campus initiative focusing on genetic screening, educational outreach, and kosher food, coinciding with Back-to-School and Tay-Sachs Awareness Month.

jscreen, a national non-profit organization dedicated to preventing Jewish genetic diseases, has announced a significant partnership with Manischewitz, a brand known for its rich history in kosher food. This initiative, aptly named 'Deli is in Your DNA', aims to elevate awareness regarding the critical importance of genetic screening for family planning and the prevention of hereditary health issues.

Importance of Genetic Screening

The initiative particularly underscores the specific risks associated with Jewish genetics and emphasizes how genetic testing can contribute to saving lives. This project aligns with the upcoming 'Back to School' season, specifically targeting college campuses where students will have the opportunity to receive genetic testing. This proactive approach aims to safeguard the health of future families by encouraging young adults to understand their genetic backgrounds.

Tay-Sachs Awareness Month

September also marks Tay-Sachs Awareness Month, dedicated to raising awareness about this rare genetic condition that primarily impacts individuals of Ashkenazi Jewish descent. Tay-Sachs is a devastating disorder that leads to the deterioration of mental and physical abilities, often resulting in an early death by age five. With no cure currently available, this month reflects the need for genetic screening within at-risk populations to prevent the transmission of such conditions.

Engagement on College Campuses

Over the years, jscreen has established a strong rapport with student organizations through engaging on-site genetic screening events. These partnerships are crucial for reaching younger audiences and educating them about genetic health. In these challenging times, Manischewitz has extended its support by providing care packages filled with kosher comfort foods during events, along with co-branded 'Deli is in my DNA' apparel.

Introducing the Manischewitz Deli on Wheels

One of the highlights of this initiative is the 'Manischewitz Deli on Wheels', a traveling food service that will offer delicious meals while distributing promotional items. During various events, participants can enjoy a selection of Manischewitz products, including matzo ball soup, hot dogs, knishes, and a variety of delightful desserts.

Key Events and Future Plans

The campaign includes numerous scheduled events aimed at enhancing awareness and providing screenings. Notable gatherings will take place at universities and events such as conventions for student organizations. These activities are planned throughout the year to foster a community focused on health and wellness.

As part of its 12th year of operation, jscreen is simplifying the genetic screening process by offering at-home testing kits. This service allows individuals and couples to gain insights into their genetic makeup, thereby empowering them to make informed health decisions for their families. Should testing reveal an elevated risk for genetic conditions, patients can consult with genetic counselors via phone or video for personalized support.

Voices of the Initiative

Karen Arnovitz Grinzaid, the Founding Executive Director of jscreen, expressed pride in launching the 'Deli is in Your DNA' program with Manischewitz, highlighting the importance of education and community support. Shani Seidman, CMO of Manischewitz, echoed these sentiments, stating, "Now is the perfect time to work together to educate our community and to promote the significance of genetic screening for healthier future generations."

If you want to learn more about this important cause, further information can be found on the jscreen website. Engaging with this initiative promises to not only educate about genetic health but also to create a sense of community through shared experiences and generations of tradition.

Frequently Asked Questions

What is the 'Deli is in Your DNA' initiative?

It is a collaboration between jscreen and Manischewitz focusing on promoting genetic health awareness, offering screenings and comfort food on college campuses.

When is Tay-Sachs Awareness Month?

Tay-Sachs Awareness Month occurs in September and helps educate the public about the importance of genetic screening.

What types of foods will be offered during the events?

Participants can enjoy kosher comfort foods such as matzo ball soup, knishes, and desserts like rugelach and babka.

How can students participate in this program?

Students can attend events at their colleges, where genetic testing and educational materials will be provided.

How does jscreen simplify genetic testing?

jscreen provides easy access to at-home saliva testing kits, allowing individuals to learn more about their genetic health conveniently.

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