Magnite Partners with FIFA+ to Enhance Global Football Streaming

Magnite's Role in FIFA+'s Global Expansion

Magnite, a leading force in the advertising technology world, has recently been selected as the global programmatic provider for FIFA+. This strategic partnership signifies a key point in FIFA+'s ambitious mission to transform the football streaming experience for fans around the globe. As football continues to captivate audiences worldwide, this collaboration ensures that previously non-televised matches will now be accessible for free, redefining how fans engage with the sport.

Leveraging Advanced Technology for a Superior Viewing Experience

FIFA+ plans to harness the extensive capabilities of Magnite's product suite, which includes powerful tools like Magnite Streaming, SpringServe, and Magnite DV+. These technologies will facilitate effective content monetization on a global scale, allowing FIFA+ to enhance viewer engagement. With the help of Magnite, advertising will be seamlessly integrated into FIFA+ available across various platforms, from mobile devices to desktop computers and connected TVs (CTV).

Enhancing Accessibility for Sports Fans

As Sam Wilson, VP of the Streaming Platform at Magnite, articulated, FIFA+ is dedicated to catering to consumer demands for more accessible live sports content. This partnership not only highlights the importance of innovative advertising approaches but also paves the way for brands to connect with highly engaged sports fans globally. The collaboration exemplifies a significant opportunity for advertisers to engage with football enthusiasts during key moments.

About the Companies Involved

Magnite stands out as the world's largest independent sell-side advertising company, providing publishers with advanced technology to monetize their content across all screens and formats, such as CTV, online video, display, and audio. With its robust platform trusted by leading agencies and brands, Magnite executes billions of advertising transactions across the globe. Their offices are strategically located in vibrant cities including New York, Los Angeles, Denver, London, Singapore, and Sydney, bridging the gap between advertisers and audiences.

The Mission of FIFA+

FIFA+, introduced in 2022, has rapidly grown into a premier digital platform that offers fans free access to live matches, highlights, exclusive documentaries, and a vast inventory of archived football content. Its ongoing expansion aims to provide football enthusiasts worldwide with unparalleled access to the sport, thereby enriching their viewing experience.

Commitment to Quality and Innovation

The partnership between Magnite and FIFA+ showcases a mutual commitment to quality and innovation in the sports broadcasting sector. As audiences increasingly expect more from digital platforms, collaborations like these are vital for enhancing user experience and ensuring high-quality content delivery.

Conclusion

In conclusion, Magnite's involvement with FIFA+ is not just a business agreement; it is a strategic move to enhance the way football is consumed around the world. With the promise of improved accessibility and superior ad monetization, this partnership is set to redefine the standards in sports streaming.

Frequently Asked Questions

What is Magnite's role with FIFA+?

Magnite serves as the global programmatic provider for FIFA+, facilitating video and display advertising across its platforms.

How will this partnership benefit football fans?

Fans will gain free access to previously non-televised games and a superior viewing experience through enhanced digital technology.

What technologies does Magnite provide for this collaboration?

Magnite offers its advanced product suite, including Magnite Streaming, SpringServe, and Magnite DV+, to improve content monetization.

When was FIFA+ launched?

FIFA+ was launched in 2022 and has since expanded its offerings to football fans worldwide.

How does Magnite ensure ad quality?

Magnite prioritizes brand safety and high-quality inventory, supported by its trusted platform that executes billions of transactions monthly.

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