Magnite and Samsung Ads Enhance Programmatic Advertising Together

Introducing a New Era of Advertising on Samsung TV Plus

Magnite, known as the largest independent sell-side advertising company, is embarking on an exciting new chapter in programmatic advertising. Through its enhanced partnership with Samsung Ads, Magnite is set to offer advertisers unprecedented access to the premium video inventory available on Samsung TV Plus, which is revolutionizing the way viewers consume ad-supported streaming content in Southeast Asia.

The Launch of Samsung TV Plus in Southeast Asia

Samsung TV Plus is now accessible across a myriad of Samsung Smart TVs in Southeast Asia, allowing millions of viewers in Singapore, the Philippines, and Thailand to enjoy a diverse selection of live TV channels without any costs. This newly launched platform includes popular channels like MythBusters, Survivor, and Deal or No Deal. Advertisers will now have the opportunity to reach audiences through programmatically accessible, premium in-stream inventory.

Why This Partnership Matters

In a world where Smart TV adoption is surging and consumer habits are shifting towards ad-supported content, the collaboration between Magnite and Samsung Ads is not just timely but critical. The Managing Director of Asia at Magnite, Gavin Buxton, recognizes the potential for tremendous growth in this market. He emphasizes how this partnership positions both companies to capitalize on the increasing demand for innovative advertising solutions.

Ad Opportunities for Brands

Through the programmatic access to Samsung TV Plus, brands and agencies have a new pathway to connect with viewers who are eagerly consuming streaming content. With the rise of ad-supported media, this partnership opens doors for advertisers to craft targeted and effective campaigns. Magnite aims to streamline the activation of premium inventory, ensuring that clients have the necessary tools to achieve their advertising goals.

Expanding Samsung's Reach in TV Advertising

Alex Spurzem, Managing Director for Samsung Ads in Southeast Asia and Oceania, acknowledges that the launch of their new FAST service has been a remarkable achievement. In just 12 months, this platform is transforming the advertising landscape by providing advertisers with the means to engage with a substantial audience that is already accustomed to consuming content through ad-supported channels.

The Future of Streaming and Advertising

As Samsung TV Plus continues to grow, it presents an exciting opportunity for brands looking to connect with audiences in a way that feels natural and engaging. By leveraging advanced TV advertising solutions provided by Samsung Ads, advertisers can expect a comprehensive view of their campaigns’ performance, enabling them to refine their strategies according to real-time consumer data.

About Magnite and Samsung Ads

Magnite (NASDAQ: MGNI) is recognized globally for its innovative approach to monetizing content across multiple platforms, including CTV and online video. With a presence in major regions such as North America, Europe, and Asia-Pacific, the company continues to evolve, catering to the dynamic needs of modern publishers and advertisers.

On the other hand, Samsung Ads is at the forefront of smart advertising technology. By integrating advanced TV advertising with a broad range of consumer data, Samsung Ads empowers brands to navigate the complexities of reaching and engaging their target audience through both linear and digital means.

Frequently Asked Questions

What is the significance of the Magnite and Samsung Ads partnership?

This partnership enhances programmatic advertising on Samsung TV Plus, offering advertisers new avenues to reach audiences in Southeast Asia.

What are the benefits of advertising on Samsung TV Plus?

Advertisers gain access to premium video inventory across a rapidly growing platform that caters to millions of viewers for free.

How does programmatic access work?

Programmatic access allows advertisers to utilize advanced technologies to automate the buying and selling of ad inventory, reaching targeted audiences more effectively.

What role does Samsung TV Plus play in the streaming landscape?

Samsung TV Plus offers a vast selection of live channels and on-demand content, making it a significant player in the ad-supported streaming market.

What is Magnite's role in the advertising ecosystem?

Magnite acts as a bridge between publishers and advertisers, enabling monetization strategies that maximize revenue across various ad formats.

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