LPL Financial Enhances Client Experience with Skyward Financial
LPL Financial Expands by Welcoming Skyward Financial
In a significant move to enhance its offerings, LPL Financial has announced that the advisors of Skyward Financial are joining its broker-dealer and Registered Investment Advisor platform. This transition reflects a strategic effort to serve clients better and provide superior financial advisory services. Skyward Financial, known for its innovative approach, boasts approximately $700 million in advisory, brokerage, and retirement plan assets.
The Team Behind Skyward Financial
Skyward Financial is based in Houston and is led by experienced professionals Matthew Houston, Lynn Houston, and Ross Stripling. The firm is made up of six dedicated advisors who collectively possess over 200 years of experience in the financial industry. Their collaborative approach focuses on educating clients and understanding individual financial goals, which they believe is essential for achieving greater financial freedom.
A Focus on Client Education
Matthew Houston emphasizes the importance of client comfort in understanding their financial intentions. He notes that successful partnerships start with thorough discussions about a client’s comprehensive financial situation. This strategy aims to tailor financial plans that meet each client’s unique requirements, directly addressing their goals and concerns.
Why LPL Financial?
Skyward Financial's decision to partner with LPL Financial stemmed from a need for enhanced service capabilities and advanced technology. The team recognized that their prior technology was insufficient to meet the evolving demands of younger clients seeking more innovative solutions.
Benefits of Partnership
Matthew Houston highlights that LPL offers all the necessary tools and resources typically found in larger Wall Street firms. Through this partnership, Skyward retains its independent identity while benefiting from robust technology and integrated platforms tailored for their client-focused approach.
Support for Financial Growth
Scott Posner, Managing Director of Business Development at LPL, expressed a warm welcome to Skyward Financial, emphasizing LPL's commitment to providing innovative technology and strategic resources. This partnership is poised to empower Skyward Financial in delivering an elevated client experience, ultimately fostering their growth and outreach capabilities.
Sustainable Development for Advisors
LPL Financial supports advisors through diverse affiliation models and investment solutions. This structure enables firms like Skyward Financial to flourish by choosing the business models and technology resources that align with their unique operations and strategic goals.
About LPL Financial
LPL Financial Holdings Inc. (Nasdaq: LPLA) stands out as a leading entity within the U.S. wealth management sector. The firm proudly supports over 29,000 financial advisors and more than 1,100 financial institutions across the country. LPL provides an extensive array of services, from advisory support to technology solutions, ensuring that advisors can deliver tailored services efficiently. With approximately $1.9 trillion in advisory and brokerage assets managed on behalf of around 7 million Americans, LPL has a substantial impact on the financial advisory landscape.
Enhancing Financial Strategies
Skyward Financial’s integration into LPL Financial not only enhances their operational capabilities but also positions them to better meet the needs of their clientele, which includes business owners, retirees, and increasingly, college athletes. This move demonstrates how adaptability and modern technology can forge better pathways to financial success.
Frequently Asked Questions
What services does LPL Financial offer?
LPL Financial provides a variety of services including investment solutions, fintech tools, and practice management services to support financial advisors in their practices.
How does Skyward Financial's approach differ from others?
Skyward Financial emphasizes a collaborative and educational approach, focusing on understanding each client's unique financial situation to tailor their strategies accordingly.
Who leads Skyward Financial?
Skyward Financial is led by Matthew Houston, Lynn Houston, and Ross Stripling, along with a team of experienced advisors.
What are the benefits of Skyward Financial joining LPL?
This partnership allows Skyward Financial to access advanced technology and resources while maintaining their independence, enhancing their ability to serve clients effectively.
What impact does LPL have on its advisors?
LPL provides its advisors with the flexibility to choose the resources they need, fostering the growth of their practices and allowing them to offer better services to clients.
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