Lori Collins Appointed as Executive VP at RKD Group

Author: Owen Jenkins Updated: 05-02-2025 08:54 AM

Lori Collins Joins RKD Group as Executive Vice President

RKD Group, a leader in nonprofit marketing and fundraising solutions, has appointed Lori Collins as the new Executive Vice President. With a robust background in data sciences and nonprofit strategy, Collins will spearhead RKD's multi-capability giving sciences business unit. This unit focuses on a diverse range of services such as Research, Audience Planning, Measurement & Experimentation, along with advancing Descriptive & Predictive Analytics.

Transforming Nonprofit Organizations

Collins brings a wealth of experience in building high-performing teams and utilizing advanced analytics to bolster nonprofit fundraising efforts. Her strategic insights are expected to enhance RKD’s capabilities and support organizations in maximizing their fundraising effectiveness. Her history of innovative leadership sets a promising stage for her contributions.

The Vision Ahead

Upon her appointment, Collins expressed her excitement to join the talented team at RKD. She emphasized the value of leveraging insights derived from research on donor motivations and giving trends to optimize fundraising strategies. Her focus will be on developing data-driven marketing solutions that foster sustainable growth for client organizations.

Commitment to Excellence

Tim Kersten, the Chairman & CEO of RKD Group, voiced his satisfaction with Collins's addition to the team, recognizing her esteemed reputation within the industry. Kersten highlighted that her presence adds to RKD's already solid framework for analytical prowess, essential for navigating today’s competitive fundraising landscape. The synergy between Collins's expertise and RKD’s mission to deliver cutting-edge solutions illustrates their commitment to driving significant growth for clients.

About RKD Group

RKD Group stands as a leading marketing and fundraising solutions provider for numerous growth-focused nonprofit organizations. With more than 50 years of expertise, RKD employs advanced technology and data science to bolster net revenue growth, establish enduring donor connections, and achieve excellent returns on investments. The team at RKD is dedicated to pushing the envelope of what's possible in nonprofit fundraising.

Frequently Asked Questions

What role will Lori Collins play at RKD Group?

Lori Collins will serve as Executive Vice President, leading the company's multi-capability giving sciences business unit.

What is the focus of RKD Group?

RKD Group specializes in providing marketing and fundraising solutions to nonprofit organizations, leveraging technology and data science.

How long has RKD Group been in the industry?

RKD Group has over 50 years of experience in nonprofit fundraising and marketing solutions.

What are some of the services offered by RKD Group?

RKD Group offers services such as Research, Audience Planning, Measurement & Experimentation, and advanced Descriptive & Predictive Analytics.

Who is the Chairman of RKD Group?

Tim Kersten is the Chairman & CEO of RKD Group, leading the company's strategic vision and direction.

About The Author

Hi there I'm 38-year-old author and financial consultant Owen Jenkins. Having worked in the financial sector for more than ten years, I am well-versed in the subtleties and complexity that mold our financial environment. Following a degree in finance, I worked in a number of financial institutions honing my abilities in market analysis, financial planning, and investment strategies.

My love is teaching others about investing and personal finance. My goal in writing many books and articles has been to demystify financial ideas and give readers the information they need to make wise financial decisions. I write with a direct, useful style that emphasizes doable suggestions for daily living.

Along with writing, I lead webinars and seminars where I impart knowledge on how to successfully negotiate the financial world. I also write for financial journals and show up as a guest expert on financial news programs a lot. Whether they are new to investing or want to improve their approach, my mission is to enable people to take charge of their financial futures.

Beyond work, I like to hike, play the guitar, and spend time with my family. I think that balance is crucial and want to encourage people to strike a balance between their financial aspirations and their hobbies. I want to help people succeed and achieve financial security through my work, so having a good influence.

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