Long John Silver's Transforms Brand Identity to Highlight Chicken
Revamping the Iconic Brand
Long John Silver's has made an exciting announcement that is sure to captivate both loyal customers and newcomers alike. The renowned fast-food chain has introduced a vibrant new logo that integrates chicken into its brand identity, emphasizing its dual offerings of both chicken and seafood.
A Bold New Logo
The updated logo now features a stylized chicken icon alongside the updated phrase "CHICKEN + SEAFOOD". This change is not just cosmetic; it reflects the brand's commitment to showcasing chicken as an essential part of its menu. This revamped identity is anticipated to resonate well across digital platforms, ensuring that it attracts attention and conveys a fresh, modern brand image.
Highlighting Chicken on the Menu
In addition to the visual transformation, Long John Silver's is introducing innovative menu items that showcase the deliciousness of their chicken. Senior Vice President of Marketing and Innovation, Christopher Caudill, highlighted how customers have raved about their hand-battered chicken strips, known affectionately as Chicken Planks. According to Caudill, "Our hand-battered chicken strips are every bit as crave-worthy as our legendary fish." This pivot towards highlighting chicken marks an exciting evolution for the brand, aiming to meet the diverse tastes of all guests.
New Menu Innovations
Among the new offerings are spicy flavors such as Nashville Hot Chicken and Seafood and Chicken Wraps featuring Long John Silver’s signature Crumblies, served with various sauces wrapped in a warm tortilla. Customer feedback during testing has been overwhelmingly positive, with many claiming these menu items surpass similar offerings at competitors. The brand’s new flagship store featured these innovative chicken dishes, showcasing how chicken can shine alongside their beloved seafood.
The $6 Basket Lineup
Complementing the introduction of chicken items is the affordable $6 Basket lineup. This selection invites guests to enjoy their favorite chicken and seafood meals without breaking the bank. Diners can choose from four enticing options: the classic tender Chicken Planks, crispy hand-battered fish, batter-dipped shrimp, or grilled shrimp. Each choice offers a unique blend of tastes and textures, ensuring satisfaction for every customer.
Commitment to Seafood
While chicken takes center stage, Long John Silver's underscores that seafood remains a fundamental part of its offerings. Guests can still indulge in popular dishes such as hand-battered shrimp, wild-caught fish, and grilled salmon meals. As Caudill aptly stated, "This brand was built on making the coastal experience accessible to everyone, so seafood will always be part of our DNA." This commitment to both food types ensures that the brand honors its roots while embracing new possibilities in the fast-food landscape.
Engaging with Customers
The revitalized brand identity and enhanced menu are designed to invite conversation and engagement from the community. Customers are encouraged to explore the new offerings through the redesigned digital platforms. Long John Silver's is eager to invite feedback on its chicken-focused innovations and to show off these changes through various social media channels.
Connect with Long John Silver's
For those interested in trying out the newest menu items or learning more about the brand's latest innovations, an updated website is available for visitors. The brand is dedicated to providing high-quality, enjoyable meals that guests will love. Join the conversation on social media to stay updated on events, menu items, and exciting promotions.
Frequently Asked Questions
What changes have been made to Long John Silver's branding?
Long John Silver's introduced a new logo featuring chicken alongside seafood, emphasizing its dual menu offerings and enhancing its brand identity.
What new menu items can customers expect?
Customers can expect exciting new items like Nashville Hot Chicken, Chicken Wraps, and special offerings included in the $6 Basket lineup.
How is Long John Silver's integrating feedback from its customers?
The brand has collected customer feedback during the testing of new products, ensuring that popular tastes guide their menu innovations.
What seafood items will still be available?
Long John Silver's remains committed to seafood, offering fan favorites like hand-battered shrimp, wild-caught fish, and grilled salmon.
How can guests learn more about Long John Silver's?
Guests can visit the updated website or follow Long John Silver's on social media to stay informed about menu updates and special promotions.
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