LLOYD's Bold Transformation: Inspiring Joy and Style Globally

LLOYD Rebrands to Inspire and Embrace Change

LLOYD, a renowned name in premium footwear and lifestyle products since 1888, is embarking on an exciting journey of transformation to establish itself as a global lifestyle brand. With the captivating new brand claim, "Own the Moments", the company aims to infuse joy, confidence, and style into the lives of its customers.

Crafting a New Vision and Mission

The new vision of LLOYD, Fuel a Positive Lifestyle, reflects the brand's commitment to an optimistic and dynamic life. Its mission is to create an aspirational lifestyle brand that resonates with a diverse global audience across various product lines. By focusing on creative designs, LLOYD aims to deliver meaningful experiences to its customers globally.

The Core Brand Promises

At the heart of LLOYD's rebranding are three essential pillars:

• Joy: Bringing happiness to every customer interaction.
• Confidence: Providing high-quality products that customers can trust.
• Style: Designing products that enhance life’s experiences.

The New Brand Identity

As part of this transformation, LLOYD has introduced a modern logo with timeless serif fonts, reflecting its rich heritage of elegance and sophistication. A fresh symbol, the "Wings of Inspiration", embodies the brand’s aspirations to uplift and motivate individuals. Additionally, the new color palette featuring brick red and dark mint beautifully fuses tradition with a prospective vision.

Commenting on these changes, Andreas Schaller, CEO of LLOYD Lifestyle GmbH, stated, "The world is evolving, and so are we. Our rebrand is a response to the desires of today's consumers while honoring our foundational principles. This transformation cements our dedication to modern quality and craftsmanship. With our wings of inspiration, we empower our customers to own the significant moments in their lives, maintaining the timeless quality that has defined LLOYD for over 137 years."

An Exciting Future for LLOYD

Param Singh, owner of ARKLYZ Group and LLOYD Lifestyle GmbH, expressed enthusiasm for this new chapter, stating, "This rebranding represents more than just a visual makeover. It serves as a promise to our customers that we will journey alongside them. Our new logo, symbol, and claim not only honor LLOYD's proud legacy but also signify our ambition to become a leading global lifestyle brand."

Global Showcase of the New Brand

To unveil its new identity, LLOYD is set to appear at major international trade expos including Who's Next in Paris, CIFF in Copenhagen, and MICAM in Milan, showcasing its Fall/Winter 2025 product line alongside its revitalized brand appearance.

About Arklyz Group

Founded in 2018 by Param Singh, Arklyz Group has quickly established itself as a significant player in the sports and lifestyle sectors. Based in Switzerland, the group specializes in brand management, distribution, retail, e-commerce, and manufacturing. They own several brands and manage global licenses for notable companies such as Salomon and Adidas.

About LLOYD

Since its inception in 1888, LLOYD has been the leading name in the premium footwear market, particularly in German-speaking and Scandinavian regions. With a focus on high-quality shoe production, LLOYD continues to expand its reach, operating numerous concept stores across various major cities and maintaining a presence through international e-commerce platforms. Alongside footwear, the company offers an array of high-quality leather goods designed to complement its footwear collections.

Frequently Asked Questions

1. What does LLOYD’s rebranding signify?

LLOYD’s rebranding reflects its commitment to evolve into a global lifestyle brand by embracing change and inspiring its customers through joy and style.

2. What are the core values of LLOYD’s new brand identity?

The core values include joy, confidence, and style—aiming to enhance customer experiences and interactions.

3. Where can LLOYD’s new visual identity be seen?

LLOYD will showcase its new branding at major international trade fairs like Who's Next in Paris and MICAM in Milan.

4. Who leads LLOYD Lifestyle GmbH?

The company is led by CEO Andreas Schaller and is supported by the ownership of Param Singh.

5. What product types does LLOYD offer?

LLOYD specializes in premium footwear and offers high-quality leather goods that complement their shoe collections.

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