Lightview Capital's Strategic Investment in Pool Services Platform
Lightview Capital Partners with Leading Pool Service Companies
Lightview Capital has announced an exciting strategic investment in Vermana, Pulexa, and nV Pools, three affiliated commercial pool service companies. This significant majority investment marks the beginning of a consolidated platform, Vermana, which aspires to become the leading provider of commercial pool services.
Introducing the Newly Formed Vermana Platform
The newly formed platform, headquartered in a key location, combines decades of experience and a unified operational vision. The three companies will work together under the Vermana brand, offering a comprehensive suite of services that includes everything from new construction projects to ongoing maintenance and renovations.
Commitment to Quality Services
Vermana aims to cater to the diverse needs of commercial properties with exemplary service. The firm is poised to offer a one-stop solution that not only meets but exceeds customer expectations in the commercial pool sector.
Investment Objectives and Future Expansion
This strategic investment will bolster Vermana's initiatives, focusing on a rebrand, geographic growth, and an ambitious acquisition strategy. Such steps are crucial in a rapidly expanding commercial pool market, as demand for professionalized and scalable services continues to rise.
Pioneering the Aquatics Industry
Stan Bikulege, a Principal at Lightview Capital, expressed enthusiasm about partnering with the founders of these companies. He believes the synergy created by their combined expertise will pave the way for Vermana to provide a full-service offering, impressively transforming customer experiences in the pool services market.
Voices from the Leadership Team
Edgar Marinelarena, the CEO of Vermana, articulated a bold vision for the company's future. He stated that the partnership with Lightview Capital is set to elevate their operations, closing service gaps and ultimately setting new standards for excellence within the aquatics industry.
A Legacy of Excellence
Andres Gomez, one of the founders, shared his pride in building a reputable commercial swimming pool service over the past decade. The collaborative efforts will undoubtedly lead to remarkable developments, and he welcomed the partnership with Lightview Capital as a significant milestone in Vermana's journey.
About Vermana
Vermana, a newly established platform, results from merging three Florida-based companies—each specializing in various aspects of pool service and construction. With a commitment to professionalism, quality, and reliability, Vermana is dedicated to serving its commercial clients across the Southeast efficiently and effectively.
About Lightview Capital
Lightview Capital is a distinguished private equity firm focused on supporting founder-owned firms within the business services and tech-enabled services spaces. Their unique approach integrates operational expertise and an entrepreneurial outlook, allowing them to foster valuable growth within their portfolio companies.
About Parcrest
Parcrest, a seasoned investment bank established in 2016, specializes in providing M&A and capital raise advisory services. Their expertise particularly caters to companies within consumer and industrial sectors.
Frequently Asked Questions
What is Vermana?
Vermana is the newly consolidated platform formed from three commercial pool service companies which aim to provide comprehensive aquatic solutions.
Who are the founders of Vermana?
The founders include Edgar Marinelarena and Andres Gomez, who have significant experience in the commercial swimming pool industry.
What services does Vermana offer?
Vermana offers a full range of services, including construction, renovation, maintenance, and support for commercial pool properties.
What is Lightview Capital’s focus?
Lightview Capital focuses on investing in founder-owned companies in sectors such as business services and tech-enabled services.
What role did Parcrest play in the investment?
Parcrest served as the exclusive financial advisor to the sellers involved in the investment made by Lightview Capital.
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